STATION BULLETIN 347 

 Table 4. Condition of McIntosh from Different Kinds of Storages 



Punctures Small bruises Large bruises Per cent 



hource ot \T um ber per 100 per 100 per 100 surface Per cent 



apples samples fruits fruits fruits bruised waste 



Common storage 62 84 524 143 9.8 8.6 



Cold storage 91 65 428 139 8.4 6.7 



TURNOVER OF APPLES IN STORES 



On the average fruit stores had a slower turnover of apples than 

 did grocery stores or super-markets. About 62 per cent of the stores 

 had held apples three days or less. Only about 11 per cent had held 

 apples more than a week. (See Appendix Table VI.) 



Samples of apples which had been in the store for different 

 lengths of time were secured from a super-market. New fruit had a 

 smaller percentage of waste than that which had been kept in the 

 store. However, after the first and up to the fifth day the condition 

 did not change materially. This meant, very probably, that some of 

 the worst fruit had been removed from the display to maintain the 

 quality of the product at about the level which the storekeeper 

 thought satisfactory. However, as the season advances, Mcintosh 

 apples deteriorate more rapidly ; this is particularly noticeable if the 

 apples have been handled to any extent. Mcintosh which had been 

 in bulk displays through the week often showed much deterioration 

 and were difficult to sell at any price. (See Appendix Table VII.) 



Similar data were obtained for a fruit store in which the manager 

 showed much interest in maintaining the quality of his fruit. His 

 fruit had a smaller per cent of waste than that received by the super- 

 market, and even though it was kept in the store for seven days, it 

 did not show a great deal of deterioration. The condition of the fruit 

 on arrival and the interest of the manager in handling it carefully is 

 more important than the time which the fruit stays in the store, par- 

 ticularly if this is a week or less and temperatures are not excessive. 

 (See Appendix Table VII.) 



FACTORS INFLUENCING RETAIL SALES OF McINTOSH 



The following table gives the average weekly sales of apples as 

 reported by retail stores. 



Day of Week 



In the two stores where test sales were carried on, over half the 

 week's sales of Mcintosh apples were made on Friday and Saturday. 

 (See Fig. 6 and Appendix Table V.) If fresh displays were placed on 

 Thursday night or early Friday morning and then reduced as much as 

 possible on Saturday night, the apples would reach consumers in 

 better condition, and loss from spoilage would be smaller. Any Mc- 

 intosh apples placed in displays on Monday morning are likely to be 

 in poor shape if carried over the following week-end, particularly in 



