.MARKETING NEW HAMPSHIRE McINTOSH APPLES 



the latter part of the season. Cus- 

 tomers coming in during the first 

 four days of the week seem to be 

 mure discriminating than those buy- 

 ing on week-ends. Sales from small- 

 er displays or from the original 

 boxes might well be made during 

 the first four days of the week. 



Time of Day 



In a Nashua store, figures were 

 kept on morning and afternoon sales 

 of Mcintosh apples for a period of 

 two weeks. Morning sales amounted 

 to about 22 per cent and afternoon 

 sales (including two evenings) to 78 

 per cent of the total. The rate of 

 sale in the afternoon was a little over 

 twice the rate of sale in the morning. 



Although much valuable information had been gathered through 

 observation and collection of samples, it was believed that additional 

 information could be obtained regarding factors influencing sales of 

 Mcintosh apples by actually selling different lots of apples side by 

 side in retail stores. Arrangements were made to carry out test sales 

 for periods of two weeks in a Nashua super-market during December, 

 1941 and in a similar market in Dover in the following February. 1 



Table 5. Estimates of Weekly Sales ok Apples by Type of Store 

 (Based on statements from 110 stores) 



Fig. 6. Weekly Sale of Mc- 

 Intosh Apples in Two Representa- 

 tive New Hampshire Chain Mar- 

 kets 



*Nearest whole number. 



The apples handled in the Nashua store included two lots of 

 Fancy 3 inch Mcintosh which varied mainly in the amount of 

 bruising; two lots of 2y 2 inch minimum size Mcintosh — one of which 

 was Fancy grade and the other U. S. No. 1 (including occasional 

 boxes of Fancy which showed only slightly more color) ; and Fancy 

 2y 2 inch minimum size Cortlands. (See Appendix Table VIII.) In 

 the Dover store more grades and sizes were handled. The prin- 



1 Acknowledgment is made of the fine co-operation of chain store officials and managers of the A&P 

 and First National super-markets in Dover and Nashua, where experimental sales were carried on; 

 also for data supplied by many growers and retailers throughout the state. 



