HI 



STATION BULLETIN 347 



DO LLARS f 



cipal ones were N. H. Fancy 



sizes, 



inch 



riON-THURS. 



FRIDAYS 



SATURDAYS 



Fig. 7. Average Gross Profit per Dis- 

 play per Day for Several Grades of Mc- 

 Intosh Apples in a Dover Store. (The sec- 

 ond ITEM, 2;4 INCH MINIMUM, WAS AN 0R- 



?l/ 



INCH 



in 3 inch 

 sizes, 2 l /\ inch sizes. Grade 

 B. and an orchard run with 

 the best colored 3 inch, sizes 

 under 2% inch, and culls ex- 

 cluded. The apples were in 

 much better condition than 

 those handled in the Nashua 

 store. 



Influence of Grade 



In the Dover store the 

 demand for the Fancy grade 

 exceeded all others, about 

 68 per cent of the total sales 

 being of that grade. The 

 rest of the sales were of a 

 lower grade ; an orchard run, 

 excluding culls, sizes under 

 2% inch, and the best of the 

 3 inch size. They were in 

 good condition and were de- 

 livered out of farm cold stor- 



CHARD RUN WITH CULLS, SIZES UNDER 

 AND BEST 3 INCH EXCLUDED.) 



age two or three times a 

 week. But even though the Fancy 2 l / 2 inch (and up) sizes cost from 

 50 to 65 cents a box more, more than three times as man}- were sold in 

 the same period of time. 



When Grade B (2>4 inch up) Mcintosh were sold alongside 

 Fancy 2^4 inch apples at the same price, the latter sold about twice 

 as rapidly as the former. Since they were purchased at the same 

 price, the store's gross profit on the small size Fancy apples was about 

 twice as large as for the larger Grade B apples. The Grade B apples 

 were usually purchased for cooking purposes. A mixed size Mcintosh 

 with more color was also available at the same price. Even those who 

 wanted Mcintosh for cooking preferred the lots with more color. In 

 general, profits were considerably larger from the sale of 2]/ 2 inch and 

 3 inch Fancy Mcintosh. It was definitely desirable to carry this grade 

 along with a cheaper grade. The retailer wishes to carry kinds and 

 grades of apples which please his customers and for which there is 

 .sufficient demand to return a fair profit. It is not supposed that every 

 retailer will wish to carry all the different lots of apples mentioned in 

 Fig. 7, but usually he can afford to carry at least two or three of them. 

 This figure indicates the relative profitableness of the different lots 

 offered. (See also Table IX in Appendix.) The Saturday trade was 

 more price-minded and a moderate-priced apple in good condition and 

 suitable for cooking was in greatest demand, but on all other days a 

 better grade apple returned greater profits to retailers. 



Influence of Size 



L 



ots of 3 inch, 2V 2 



inch, and 2V± inch Fancv Mcintosh were 



placed in adjoining lots in a Dover store. Prices on the wholesale 



