MARKETING NEW HAMPSHIRE McINTOSH APPLES 



17 



Fig. 13. Consumer Packages 



Top: A suitable consumer gift package for shipment by parcel post or ex- 

 press. Bottom: A consumer package for use in retail stores: easily set up, 



LOW IN PRICE, TAKES APPLES WITH SOME VARIATION IN SIZE AND DISPLAYS THE PRODUCT 

 FAIRLY WELL. 



