MARKETING NEW HAMPSHIRE McINTOSH APPLES 



27 



Table IN (Cont'd). Comparative Prices, Sales, and Margins on Apples 

 Handled in Test Sales in the Dover Store 



Description 



A Fancy Macs. - 

 3 in. min. 



B Fancv Macs. - 



Tj . ( Average gross ,-, , Average gross 



Per cent of fit ^ er cent °* fit 



total sales X ., total sales c *\° , 



Fridav . Fr l da > 1 . Saturday , Sat , U . rd f , 



(per display) - (per display) 



Table N. Comparative Returns Per Box' from Three 

 Sizes of Fancy McIntosh 



( ' -a ! &■ size P° un ds Cost Retail price Profit Gross profit Total gross 



sold per hox per box per box per cent 



profit 



3 in. Fancy 167 



2 l / 2 in. Fancy 130 

 32 



2 l /x in. Fancy 



Table XL Prices Paid, Received, and Gross Margins in Retail Stores, 1940-1941 



Type of store (1040-41 season) 



No. records included 

 Average price paid per box 

 Average price rec'd per box 

 Gross margin 



( Per cent selling price ) 



