94 



THE CANADIAN HORTICULTURIST 



April, 1907 



The Canadian Horlicullurisl 



Published by The Horticultural 

 Publishinff Company, Limited 



The Only" Horticultural Magazine 

 in the Dominion 



Official Orffan of British Columbia, Ontario, Quebec 



and Prince Edward Island Fruit Growers' 



Associations and of the Ontario Vee- 



etable Growers' Association 



H. Bronson Cowan. 



Managing Editor and Business Manager 



A. B. CtTTTiNO, B.S.A., Horticultural Editor 



W. G. Rook, Advertising Manager 



Garrett Wall, Circulation Manager 



GREAT BRITAIN 

 Pkank Fletcher, 135 Henrietta Street, Old TraCford 

 Manchester, Eng., Advertising and Circulation Manager 



1. The Canadian Horticulturist is published on the 

 25th day of the month preceding date of issue. 



Z. Subscription Price 50 cents a year, three years $1 .20, 

 •trictly in advance. For all countries except Canada, 

 United States and Great Britain add 50c. for postage 

 for each one year subscription. 



3. Remittances should be made by Post OflBce or Money 

 Express Order, or Registered Letter. Postage Stamps 

 accepted for amounts less than {1.00. 



4. Discontinuances— Responsible subscribers will con- 

 tinue to receive The Horticulturist until the publishers 

 are notified by letter to discontinue, when all arrearages 

 ^tist be paid. 



5. Change of Address — When a change of address is 

 ordered, both the old and the new addresses must be 

 cSren. 



6. cAdvertising Rates quoted on application. Circu- 

 lation 6,000. Copy received up to the 18th. Responsible 

 representatives wanted in towns and cities. 



7. e>4rticles and Illustrations for publication will be 

 thankfully received by the editor. 



Our Protective Policy 

 We want the readers of The Canadian Horticul- 

 TUKXST to feel that they can deal with our advertisers 

 with otir assurance of the advertisers' reliability. We 

 try to admit to our columns only the most reliable ad- 

 vertisers. Should any subscriber, therefore, have good 

 cause to be dissatisfied with the treatment he receives 

 from any of our advertisers, we will look into the matter 

 and investigate the circumstances fully. Should wi? 

 find reason to believe that any of our advertisers are un-' 

 reliable, even in the slightest degree, we will discontinue 

 immediately the publication of their advertisements in 

 Thb Horticulturist. Should the circumstances war- 

 rant we will expose them through the columns of the 

 paper. Thus, we will not only protect our readers, but 

 our reputable advertisers as well. All that is necessary 

 to entitle ^you to the benefits of this Protective Policy is 

 that you 'include in all your letters to advertisers the 

 words "I saw your ad. in The Canadian Horticultur- 

 ist." Complaints should be sent to us as soon as possi- 

 ble after reason for dissatisfaction has been foimd. 



Communications should be addressed: 



THE CANADIAN HORTICULTURIST, 



506-7-8 Manning Chambers, 



TORONTO. CANADA 



ACTION IS NEEDED 



The presence of the San Jose Scale in locali- 

 ties in Ontario where, until recently, it was 

 not known to exist, shows that the pest is 

 spreading. A few growers deny this, but the 

 truth is that the San Jose scale is to be found 

 in districts a considerable distance from its 

 first breeding ground in Canada, and where its 

 presence is denied. Only recently an investi- 

 gation in some forty orchards in a section of 

 the Niagara district where the scale was not 

 known to exist, revealed the fact that there 

 was more or less scale in all but three of the 

 orchards. Instead of trying to hide the truth 

 growers should let the presence of the scale be 

 known, that steps for its eradication may be 

 taken. When it first appears in a locality, 

 its presence should be reported to the provin- 

 cial dei>artment of agriculture without delay. 



The San Jose Scale has gone past the stamp- 

 ing-out stage. It is here to stay, and it must 

 be fought persistently each year. Its control 

 is not a difficult matter when treated annually 

 and in the right way. The trouble is that 

 most growers, except those in old-infested dis- 

 tricts, do not know it when they see it, and 

 do not realize what a devastating pest it is, and 

 therefore neglect to combat it until it has 

 secured a firm grip on their trees. Then there 

 is a danger that after a few attempts to save 



their orchards they will give up the fight in de- 

 spair. It would be well, therefore, for the 

 Government to make a thorough investigation 

 to ascertain just how far the scale has spread, 

 and to send a man into the midst of such grow- 

 ers to teach them what to do. Such a step is 

 necessary if growers, who do not know the 

 scale nor its remedies, are to meet and cope 

 with the advances of the pest. Our growers 

 have played the part of the ostrich, and re- 

 fused to recognize the seriousness of the situa- 

 tion too long already. The time for action on 

 the part of both the growers and of the pro- 

 vincial department of agriculture has arrived. 

 It should not be delayed. 



BE ON THE WATCH 



Oftentimes and usually foreign insect and 

 fungous pests are imported into Canada, and 

 do much damage before their presence is noted. 

 Many of our injurious pests have introduced 

 themselves in this way. Others will follow. 

 It behooves all persons interested in horticul- 

 ture, in any or all of its branches, to be con- 

 tinually on the watch for new diseases and 

 insects. The Gipsy and Brown Tail moths 

 that have done so nmch damage in the New- 

 England states, and upon which thousands of 

 dollars have been spent in an eJTort to exter- 

 minate them, already have been found in New 

 Brunswick. Maritime horticulturists should 

 report the presence of all suspicious caterpillars 

 or moths that they may find. 



The dreaded "railroad worm" of the apple 

 orchards in New York state, known more 

 properly as the apple maggot, is becoming 

 nimierous in certain orchards in Quebec. It 

 should be watched for by fruit growers in that 

 province, and in the eastern counties of Ontario. 



A disease prevalent in Pennsylvania and 

 other states, and one that is working north- 

 wards, is the "frog-eye" of the apple. It works 

 on the leaves and produces an effect from 

 which it derives its name.- It is a difficult sub- 

 ject to contend with. Growers in Ontario and 

 eastward to the Atlantic provinces should for- 

 ward to their provincial agricultural colleges, 

 departments of agricultures, or to The Cana- 

 DiAN Horticulturist, any specimens of dis- 

 eased leaves that show characteristics of this 

 nature. Only by observing and locating these 

 troubles at the outset can they inteUigently 

 be warred against. 



A SAFE INVESTMENT 



A few shares of the Horticultural PubUshing 

 Company, Limited, are still offered for sub- 

 scription. This company owns The Canadian 

 Horticulturist and The Canadian! Florist, 

 two publications that are growing rapidly and 

 that are the only ones in their respective fields 

 in Canada. 



The Canadian Florut last year produced a 

 handsome surplus over the cost of pubUcation. 

 The management expects that The Canadi\n 

 Horticulturist also will be self-sustaining 

 after this year, and that the company soon will 

 be able to declare profits. 



Here are some facts, taken in part from a 

 notice sent recently to the shareholders of the 

 company: 



For four years in succession the receipts of 

 the company from advertising have mote than 

 doubled each year. 



Advertising rates in The Canadian Horti- 

 culturist average four cents a line. As the 

 circulation of the paj^er increases, these rates 

 can be advanced to eight and ten cents a line 

 and higher, and the receipts from advertising 

 be increased in proportion. This can be done 

 without enlarging the paper. One fruit paper 

 in the United .States charges twenty-five cents 

 a line for its advertising. 



On September 1, 1906, the paid circulation 

 of The Canadian Horticulturist was ••!,100. 



To-day, it is over 6,500 and growing rapidly. 

 This means that the advertising rates will be 

 advanced soon. 



Last year The Canadian Floritt netted a 

 profit of over $800. This year it will do still 

 better. In one issue recently it carried over 

 half a thousand dt)llars' worth of advertising. 



Every director of the company has increased 

 his stock holdings. .Some of the directcrs 

 have more than doubled the number of their 

 shares __^"" " ' r~ 



This is not a get-rich-quick~perhaps scheme 

 like some of the Cobalt and other mining en- 

 terprises that are flooding the market with their 

 stocks. Instead, it is an opportunity for you 

 to make an investment in a company that is 

 managed by well-known and reliable men, and 

 that is conducting a line of business that is 

 noted for the safeness of investments made there- 

 in. If you are interested in fruit or flowers and 

 would like an opportunity to secure a few 

 shares of this stock we will take pleasure in 

 sending you a prospectus giving full particu- 

 lars. Write to The Horticultural Publish- 

 ing Company, Limited, Rooms -506-7-8 Man- 

 ning Chambers, Toronto, Ont. 



\ 



It is surprising to learn that the Minister of 

 Agriculture at Ottawa has seen fit to dispense 

 with, temporarily, the services of two of our 

 fruit inspectors. The attempt to evade the 

 Fruit Marks Act by shipping via a foreign port 

 and remarking there, the fact that only a small 

 percentage of the apples exported from Can- 

 ada come tmder the eyes of the inspectors, 

 and the general need for a more strict enforce- 

 ment of the Act would indicate the advisability 

 of adding to the force of inspectors rather than 

 substracting from it. The minister would 

 serve the industry better were he to re-employ 

 the suspended inspectors and then [ double 

 the whole force. 



The manufacturers of baskets for shipping 

 fruits are making such in the expectation that 

 the law regulating the size of baskets will be 

 changed during the present session of the Do- 

 minion Parliament. A year ago all sizes were 

 definitely defined by the growers, and resolu- 

 tions pointing out the desired changes were 

 laid before the Minister of Agriculture at Ot- 

 tawa. As yet, nothing has been done by 

 parliament to meet the requirements. Grow- 

 ers are anxiously awaiting the annoimcement 

 that the Weights and Measures Act has been 

 amended along the lines desired. 



I 



Such splendid work has been'^done byTso 

 many of the horticultural societies in Ontario 

 to improve the civic beauty of the centres in 

 which they are organized, that the Ontario 

 Horticultural Association deserves credit for 

 having arranged to have Mr. J. HoracefMc- 

 Farland, the president of the American Civic 

 Association, address a scries of meetings in 

 Ontario. Mr. McFarland has done more than 

 any other one man on the continent to awaken 

 general interest in civic improvement .^^As 

 he is a fluent and pleasing speaker, and possesses 

 many interesting stereopticon views, his meet- 

 ings in Ontario should be well attended and 

 productive of nmch good. 



Fruit growers have been imposed upon by 

 unreliable nurser)Ttien so frequently that it 

 is strange that vigorous and united protests 

 have not been more numerous. Suggestions 

 to lessen the difficulty ha\e been embodied 

 in resolutions passed by the Ontario Fruit 

 Growers' Association, the Ontario Cooperative 

 Fruit Growers' Association, the Niagara Penin- 

 sula Fruit Growers' Association, and other 

 organizations, and sent to Hon. Nelson Mon- 

 teith. Minister of Agriculture for Ontario. It 



