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THE CANADIAN HORTICULTURIST 



June, 1907 



The Canadian Horticullurisl 



Published by The Horticultural 

 PublishitiK Companj^, Limited 



The Only Horticultural Magazine 

 in the Dominion 



OMcial Orsan of British Columbia, Ontario, Quebec 

 and Prince Edward Island Fruit Growers' 

 Associations and of the Ontario Veg- 

 etable Growers' Association 



H.Bronson Cowan, 

 Managing Editor and Business Manager 

 A. B, CuTTiNO, B.S.A.. Horticultural Editor 



W. G. Rook, Advertising Manager 

 • Garrett Walu, Circulation Manager 



GREAT BRITAIN 

 Frank Fletcher, 135 Henrietta Street, Old Trafford. 

 Manchester, Eng., Advertising and Circulation Manager 



1. The Canadian Horticxjlturist is published on 

 the 25th day of the month preceding date of issue. 



2. Subscription Price in Canada and Great Britain 50 

 cents a year, three years $1.20. For United States and 

 Ucal subscriptions in Toronto, 25c. extra a year is charged 

 for postage. Foreign subscriptions, $1.00 a year, in- 

 cluding postage. 



3. Remittances should be made by Post OiBce or 

 Money Express Order, or Registered Letter. Postage 

 Stamps accepted for amounts less than $1.00. 



4. Discontinuances — Responsible subscribers will con- 

 tinue to receive The Horticulturist until the publishers 

 are notified by letter to discontinue, when all arrearages 

 must be paid, 



5. Change of Address — When a change of address is 

 ordered, both the old and the new addresses must be 

 given, 



6. Advertising Rates quoted on application. Sworn 

 circulation 6,800. Copy received up to the 18th. Re- 

 sponsible representatives wanted in towns and cities. 



7. Articles and Illustrations for publication will be 

 thankfully received by the editor. 



Our Protective Policy 



We want the readers of The Canadian Horticul- 

 rtjpiST to feel that they can deal with our advertisers 

 with our assurance of the advertisers' reliability. We 

 try to admit to our columns only the most reliable ad- 

 vertisers. Should any subscriber, therefore, have good 

 cause to be dissatisfied with the treatment he receives 

 from any of our advertisers, we will look into the matter 

 and investigate the circumstances fully. Should we 

 find reason to believe that any of our advertisers are un- 

 reliable, even in the slightest degree, we will discontinue 

 immediately the publication of their advertisements in 

 The Horticulturist. Should the circumstances war- 

 rant we will expose them through the columns of the 

 paper. Thus, we will not only protect our readers, but 

 our reputable advertisers as well. All that is necessary 

 to entitle you to the benefits of this Protective Policy is 

 that you include in all your letters to advertisers the 

 words "I saw your ad. in The Canadian Horticultur- 

 ist." Complaints should be sent to us as soon as possi- 

 ble after reason for dissatisfaction has been fotmd. 



Communications should be addressed: 

 THE CANADIAN HORTICULTURIST, 



506-7-8 Manning Chambers, 



TORONTO, CANADA 



UNEQUAL COMPETITION 



In an address delivered recently before the 

 Canadian Club of Toronto, Prof. W. F. Os- 

 borne, of Wesley College, Winnipeg, made 

 some pertinent remarks in regard to the ad- 

 visability of Canadians supporting their own 

 Canadian papers. Prof. Osborne regretted the 

 tremendous circulation in Canada of United 

 States publications, and said that if the policy 

 of protection has a leg to stand on, there is 

 no better field for its exemplification than 

 this. He claimed that the Government would 

 be upheld in every step it took to discourage 

 the flooding of this country with cheap United 

 States publications, and to encoiu-age the cir- 

 culation of periodicals animated by the British 

 and Canadian spirit, devoted to the fostering 

 of the British and Canadian consciousness, and 

 offering a fit field for the development of Cana- 

 dian talent. 



We have felt, often, that we would like to 

 draw this matter to the attention of our read- 

 ers, but being an interested party, we have 

 hesitated to mention it. The ice now having 

 been broken by Professor Osborne, we feel 

 more free to refer to some points that we con- 

 sider important. 



At the time the address in question was 

 delivered the Dominion Postal Department 



had not announced its intention to make the 

 change in the postal arrangements with the 

 United States by which a large number of 

 United States publications, including the Gar- 

 den Magazine, the Western Fruit Grower, 

 Green's Fruit Grower, the Florists' Exchange, 

 and others, hereafter will have to increase 

 their subscription rates in Canada from twenty- 

 five to one hundred per cent. While we did 

 not raise a finger to induce the Dominion Gov- 

 ernment to take the stand it has, we recognize 

 that The Canadian Horticulturist vpill 

 benefit by it greatly, and would like to point 

 out the reason to our readers. 



Few of our readers have any conception of 

 how difficult it has been to publish a paper 

 like The Canadian Horticulturist. In Can- 

 ada the number of people who are interested 

 in fruit and flower growing is so limited, and 

 the advertising field is so small, that it has 

 been impossible to make a success of a paper 

 that was devoted to either fruit or flowers ex- 

 clusively. It has been for this reason that in 

 The Canadian Horticulturist we have had 

 to cater to both fruit and flower growers. The 

 result has been that we have been unable to 

 give as much space to either fruit or flowers in 

 each issue as we would like. Most of our read- 

 ers have not understood this. This being the 

 case, we frequently received letters from fruit 

 growers who complained that we should not give 

 so much attention to flowers. Lovers of flow- 

 ers, on the other hand, contended that their 

 interests were being neglected and that too 

 much prominence was given to matters relating 

 to fruit. Both classes of readers compared The 

 Canadian Horticulturist to such United 

 States publications as The Garden Magazine or 

 The Western Fruit Grower, and wanted to know 

 why we did not publish as good a paper, or 

 nearly as good, for their purposes, as the papers 

 mentioned. These readers had no conception of 

 the difficulties we were and are laboring under. 



In the United States, papers relating to fruit 

 and flowers have an almost unlimited field 

 for both subscriptions and advertisements. 

 Their revenue, therefore, is so great that they 

 are able to expend large sums of money in 

 turning out excellent publications. With these 

 large, well-illustrated papers they have invaded 

 the Canadian field. 



In Canada the situation is the very reverse. 

 The number of people interested in fruit grow- 

 ing is small. The three chief -fruit centres are 

 in the Annapolis Valley of Nova Scotia, the 

 Niagara District of Ontario, and in British 

 Columbia. They could not well be more 

 widely scattered. None of them are large. 

 Outside the few cities and towns in Ontario 

 there is little opening for a paper relating to 

 flowers. The field for advertisements is equally 

 limited, being confined, largely, to the com- 

 paratively few Canadian firms. United States 

 firms, as a rule, refuse to advertise in Cana- 

 dian papers, claiming that they are unable to 

 do business in Canada on account of the Cana- 

 dian tariff. 



These conditions mean that a Canadian paper 

 like The Canadian Horticulturist, with its 

 circumscribed field, has had to fight for exist- 

 ence against United States publications with 

 their unlimited field. Sometimes the fight has 

 been a trying one. This was the case, partic- 

 ularly, when we found Canadian horticultural 

 societies, that were in receipt of government 

 grants, subscribing for United States papers 

 that in the main gave little or no attention 

 to Canadian conditions, and when we were told 

 by the officers of these societies that our own 

 Canadian paper was no good, or words to that 

 effect. Fortunately, there have been some 

 thirty to thirty-five horticultural societies and 

 fruit growers' associations in Canada that have 

 stood by The Canadian HoRTicuLTimisT loyal- 

 ly, year after year. We desire to thank these 

 societies heartily for their support. Had it not 

 been for their assistance The Canadian Hor- 

 Tictn.TtnusT would have given up the ghost 



long ago, and Canada would have been with- 

 out a horticultural publication of any kind. 



Fortunately, we are beginning to get firmly on 

 our feet. The new postal regulations will benefit 

 us greatly. Soon we hope to be able to give 

 more attention in The Canadian Horticul- 

 turist to all branches of horticulture, includ- 

 ing fruit, flowers and vegetables. Before very 

 long we purpose issuing special fruit and floral 

 editions. In the meantime we are painfully 

 aware of our shortcomings. We can only hope 

 that our readers will overlook them as far as 

 possible and help us to do better. In conclu- 

 sion, however, we would like to say that, con- 

 sidering our subscription price and the handi- 

 cap under which we have been working, we feel 

 that we have been issuing a publication of which 

 Canadians have had, at least, no reason to be 

 ashamed. We intend to do still better in the 

 future. The Canadian Horticulturist is pub- 

 lished by Canadians for Canadians. We look 

 for the support of Canadians. 



BEAUTIFY THE LANES 



Among the most unattractive sights in some 

 of our cities and towns are the lanes. Most 

 of them are private property and, therefore, 

 are not under the control of the civic authori- 

 ties. They usually present a sorry sight. 

 Some owners who care not about going to the 

 expense of a good garbage container, dump 

 their garbage broadcast as well as their ashes, 

 empty cans, garden refuse, waste paper and 

 so forth. One can imagine the effect of such 

 a lane on the passer-by. It is impossible not 

 to feel sorry for the imforttmate householder 

 who, from the opposite side of the street where 

 the lane ends, has to view it day in and day 

 out. While this state of affairs exists in the 

 lane, the front part of the property, where seen 

 from the house and street, sometimes is kept 

 in apple pie order. This is poor citizenship 

 and does not reflect well. 



When in Hamilton recently, it was the for- 

 tune of an editorial representative of The Cana- 

 dian Horticulturist to run across a lane 

 between McNab and Park Streets, south, 

 which was in better condition than any street 

 in the city, so much so that it is used as a 

 short cut by residents of the locality. Upon 

 enquiry, he foimd that the residents on either 

 side of the lane, some fourteen in number, con- 

 tribute a small sum each and every year to- 

 wards having the lane properly looked after 

 and cleaned every week. Besides this general 

 means of improvement, they have had some 

 hard material put on the surface of the ground, 

 which makes it look almost like a sidewalk. 

 If this scheme were carried out in all our cities, 

 as it easily could be, what an education it 

 would be for our young folks and also for the 

 city authorities! 



THE LAST CHANCE 



A short time ago we informed our readers that 

 we had decided to increase the subscribed stock 

 of The Horticultural Publishing Company, 

 Limited, from $10,000 to $20,000, by issuing 

 200 shares of new stock, worth $10,000. Our 

 readers were invited to subscribe for this new 

 stock. Since then most of this stock has been 

 subscribed. There remains about only $3,000 

 of this stock still untaken. W'e intend to dis- 

 pose of this stock within the next few weeks. 



The new postal regulations, by which most of 

 the United States publications, such as The 

 Garden Magazine, Green's Fruit Grower, and 

 The Western Fruit Grower, which have been our 

 most serious competitors in the past, have been 

 forced already to advance their subscription 

 rates in Canada, will prove of great benefit to 

 The Canadian Horticulturist. The competi- 

 tion of these papers having been eliminated, it 

 means that The Canadian Horticulturist is 

 going to have the Canadian field, for some time 



