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THE CANADIAN HORTICULTURIST 



November, 1907 



The Canadian Horticulturist 



Publiihed by The Horticultural 

 Publiihins Company", Limited 



The Only Horticultural Magazine 

 in the Dominion 



Oflcfal Orian of British Columbia, Ontario, Quebec 

 and Prince Edward Island Fruit Growers' 

 Associations and of the Ontario Veg- 

 etable Growers* Association 



H. Bronson Cowan, 



Manaeing Editor and Business Manaser 



A. B. Cutting, B.S.A., Horticultural Editor 



W G. Rook, Advertising Manager 



Garrett Wall, Circulation Manager 



1. Tbb Canadian Horticulturist is published on 

 the 25th day of the month preceding date of issue. 



2. Subscription Price in Canada and Great Britain 50 

 cents a year, three years $1 .20. For United States and 

 Ivcal subscriptions in Toronto, 25c. extra a year is charged 

 for postage Foreign subscriptions, $1.00 a year, in- 

 cluding postage. 



3. Remittances should be made by Post Office or 

 Money Express Order, or Registered Letter. Postage 

 Stamps accepted for amounts less than (1.00. 



4. Change of Address — When a change of address is 

 ordered, both the old and the new addresses must be 

 giTcn. 



5. Advertising Rates quoted on application. Copy 

 received up to the 18th Responsible representatives 

 wanted in towns and cities. 



6. Articles and Illustrations for publication will be 

 tliankfully received by the editor. 



Circulation Statement 



Since the subscription price of The Canadian Horti- 

 cultdrist was reduced from $1.00 to 50 cents a 

 year, the circulation has grown rapidly. The following 

 is a sworn statement of the net paid circulation of The 

 Canadian Horticulturist for the year ending with 

 July. 1907. The figiu-es given are exclusive of sample 

 and spoiled copies and of papers sent to advertisers. 

 Some months, including the sample copies, from 8.000 to 

 10,000 copies of The Canadian Horticulturist ar' 

 mailed to people known to be interested in the growing 

 of fruit, flowers or vegetables. 



August, 1906 4,220 



September 1906 4 300 



October, 1906 4!330 



November 1906 4,775 



December 1906 * 4,'814 



January 1907 4947 



February 1907 5^520 



March 1907 6,380 



April 1907 6,460 



May 1907 , 6,620 



June 1907 6,780 



July 1907 6,920 



Total for the year 66.066 



Average each issue 5,505 



August, 1907 6,880 



September,1907 7 078 



October, 1907 '. 7^210 



Sworn detailed statements will be mailed upon ap- 

 pucation. 



Our Protective Policy 



We want the readers of The Canadian Horticul- 

 TtntlST to feel that they can deal with our advertisers 

 with our assurance of the advertisers' reliability. We 

 try to admit to our columns only the most reliable ad- 

 Tcrtiacrs. Should any subscriber, therefore, have good 

 cause to be dissatisfied with the treatment he receives 

 from any of our advertisers, we will look into the matter 

 and investigate the circumstances fully. Should we 

 find reason to believe that any of our advertisers are un- 

 reliable, even in the slightest degree, we will discontinue 

 immediately the publication of their advertisements in 

 The Horticulturist. Should the circumstances war- 

 rant we will expose them through the columns of the 

 pat>er. Thus, we will not only protect our readers, but 

 •ur reputable advertisers as well. All that is necessary 

 to entitle you to the benefits of this Protective Policy is 

 that you include in all your letters to advertisers the 

 words "I saw your ad. in The Canadian Horticdltoti- 

 lar." Complaints should be sent to us as soon as possi- 

 Me after reason for dissatisfaction has been found. 



Communications should be addressed: 

 THE CANADIAN HORTICULTURIST, 



506-7-8 Manning Chambers, 

 fH TORONTO, CANADA 



WANT A FRUIT MARKS ACT 



The value of the Canadian P'ruit Marks Act 

 is becoming recognized more and more as its 

 benefits become known. At the recent meet- 

 ing of the American Pomological Society at 

 the Jamestown Exposition, Mr. Alex. McXeill, 

 Chief of the Fruit Division, delivered the ex- 

 cellent address that is published as the leading 

 article in this issue. The information given 

 impressed the members so favorably that the 

 following resolution was adopted by the society: 

 Resolved, That a committee of live be 

 appointed by the chair to confer with the 

 United States Department of Agricidture with 

 the object of securing the enactment of 

 national regulations intended to secure for 

 us the substantial benefits conferred upon 

 the Canadians by their "Fruit Marks Act." 

 They were also requested to secure the co- 

 operation of state horticultural societies and 

 trade organizations. 



It would seem that, while each state in the 

 Union can enact a bill of this nature, the na- 

 tional government lacks that power. This illu- 

 strates one of the defects in the constitution 

 of the United States. Each state legislates for 

 itself on questions of national importance. The 

 result is that such legislation does not effect its 

 purpose. The people of the United States are 

 beginning to discover the defects of their 

 national constitution in this as in other par- 

 ticulars. They would like to follow up-to- 

 date Canada, but constitutionally they cannot. 



PILFERING IN FRUIT ORCHARDS 



Much annoyance and loss are occasioned to 

 fruit growers by the petty pilfering to which 

 they are subjected. In the aggregate, the loss 

 amounts to a considerable sum. Where travel 

 is not large and where orchards are enclosed 

 with fences, the loss may not be so great, but 

 in the Niagara district and some other fruit 

 sections where few fences are maintained along 

 the highways, it is assuming serious propor- 

 tions, especially in seasons like the one this 

 year, when fruit is scarce and high priced 



Some people seem to think that they are 

 justified in helping themselves to fruit that is 

 growing close to the highway. They do not 

 take the trouble to consult the owners so that 

 they may find out whether they are welcome 

 or not. The generosity of Canadian farmers is 

 well known, but there is a limit to their patience. 

 Owners of orchards or vineyards seldom re- 

 fuse a request for a few peaches, grapes or 

 other fruit, but the pilferers do not think it 

 necessary to ask. They prefer to pilfer. Stolen 

 fruit, they think, is the sweetest. Often the 

 presence of the owner does not deter them. 

 Should a protest be made, the trespasser offers 

 some slight compensation, and considers him- 

 self injured. 



Probably the most aggressive foragers are 

 boys. When passing along the highway, they 

 cut a wide swath which includes in their wan- 

 derings a few trees, bushes or vines on either 

 side. The attack is made alike upon imma- 

 ture or ripe fruit. They are not satisfied with 

 consuming what they take, but must use 

 countless specimens as convenient missiles to 

 hurl at anything that may attact their aim. 

 A favorite field of endeavor for boys is a straw- 

 berry patch. As they care not where they 

 place their feet, they destroy much more fruit 

 than they eat or carry away. Scores of other 

 illustrations and instances could be cited. 



In cities, towns and villages, people do not 

 think of helping themselves to a single speci- 

 men of fruit when they are passing a grocery 

 store or a fruit shop. Much less do they plan 

 to carry away the property of others by hand- 

 fuls and hasketfuls. Why then should the 

 fruit grower be placed at the mercy of every 



passerby and called on. daily to furnish a feast 

 to scores of persons whom he does not know and 

 in whom he can have nothing more than the 

 most general interest? The remedy for this 

 practice is readily available. There is legis- 

 lation in this country that meets the situation. 

 It is easily applied. It is interesting to note 

 in this connection that twenty men, women 

 and children were up in the police court at 

 Belleville recently charged with stealing fruit, 

 they having stripped two orchards in the vicin- 

 ity. They were given a severe reprimand 

 and fined amounts ranging froin $1.50 upwards 

 and costs. A few arrests like this would soon 

 check the evil. If followed up, it would not 

 be long before people came to have a whole- 

 some respect for highway boundaries. 



TAKE A FEW SHARES 



A few months ago we announced in these 

 columns that The Horticultural Publishing 

 Company, Limited, wlijch owns The C.^N'.'^dian 

 Horticulturist and Tlw Canadian Florist 

 had decided to increase its subscribed capital 

 from $10,000 to 820,000,' by issuing S10,00O 

 worth of new stock. A large part of this new- 

 stock was bought by oiu' shareholders. Every 

 director of the company increased his holdings. 

 Our readers were given an opportunity to sub- 

 scribe for the remainder of the stock. A con- 

 siderable number did so, with the result that 

 the $10,000 in stock was all subscribed l)y people 

 interested in the growing of fruit, flowers or 

 vegetables. This was what we desired. Re- 

 cently, however, a couple of persons who took 

 some of this stock have found it necessary, 

 for private reasons, to ask to be relieved of a 

 portion of their allotments. Their requests 

 have been granted. Thus we are able to offer 

 our readers one more opportunity to secure an 

 interest in this company, and a chance to be- 

 come a part owner of The Canadian Horti- 

 culturist. 



The past year has been the most successful 

 in the history of the company. This issue will 

 be mailed to almost 7,500 paid subscribers. 

 A glance at the sworn circulation statement, 

 published on this page, will show the phenom- 

 enal increase that has taken place during the 

 past year in the circulation of The Canadian 

 Horticulturist. The receipts from adver- 

 tisements have increased to an almost equally 

 gratifying extent. The September and Octo- 

 ber issues and this issue of The Canadian Hor- 

 ticulturist have each carried over twenty- 

 five per cent, more advertising than any pre- 

 vious issue, although the spring months are 

 the best for advertising. Each of the issues 

 mentioned have contained more advertising 

 than was carried in all twelve issues of the 

 magazine in 1903. In other words, we are 

 carrying over twelve times as much advertis- 

 ing now as we did only four years ago. On 

 the first of this month our advertising rates, 

 owing to the great increase in our circulation, 

 were advanced twenty per cent. .Soon, this 

 publication should prove one of the most prof- 

 itable of the kind on the continent. 



All the stock of the company is held by 

 people who are interested in horticulture. 

 This is as it should be. We hope that the 

 small amount of stock that still remains to be 

 disposed of will be subscribed by our readers. 

 This is the last chance they will have. The 

 shares are fifty dollars each, and only twenty 

 dollars is being called on each share. Those 

 of our readers who are interested are invited 

 to write us for a prospectus that gives full 

 particulars. 



In the leading article of this issue, Mr. Alex. 

 McNeill's paper on the Fruit Marks .\ct, refer- 

 ence is made to the fact that our cooperative 

 fruit associations have not yet been fined for 

 violating the act. This is something for the 

 associations to be proud of, yet nothing more 

 than would be expected. One of the chief 

 reasons for their existence is the fact that 



