304 



THE C A N A D I A N U O R T 1 C U L T U lU S T 



December, 1907 



The Canadian Horliculturisl 



PubliBhed by The Horticultural 

 Publishing Company^, Limited 



The Only Horticultural Magazine 

 in the Dominion 



OAclal Organ of British Columbia, Ontario, Quebec 

 and Prince Edward Island Fruit Growers' 

 Associations and of the Ontario Veg- 

 etable Growers' Association 



H. Bronson Cowan, 



Managing Editor and Business Manager 



A. B. Cutting, B.S.A., Horticultural Editor 



W G. Rook, Advertising Manager 



Garrett Wall. Circulation Manager 



1. Thb Canadian Horticulturist is published on 

 the 25th day of the month preceding date of issue. 



2. Subscription Price in Canada and Great Britain 50 

 cenu a year, three years Si. 20. For United States and 

 l»cal subscriptions in Toronto, 25c. extra a year is charged 

 for postage Foreign subscriptions, $1.00 a year, in- 

 cluding postage. 



3. Remittances should be made by Post Office or 

 Money Express Order, or Registered Letter. Postage 

 Stamps accepted for amounts less than $1.00. 



4. Change of Address — When a change of address is 

 ordered, both the old and the new addresses must be 

 fiTen. 



5. Advertising Rates quoted on application. Copy 

 received up to the 18th Responsible representatives 

 wanted in towns and cities. 



6. Articles and Illustrations for publication will be 

 thankfully received by the editor. 



Circulation Statement 

 Since the subscription price of The Canadian Hobti- 

 colturist was reduced from $1.00 to 50 cents a 

 year, the circulation has grown rapidly. The f(jlIo\ving 

 is a sworn statement of the net paid circulation of The 

 Canadian Horticulturist for the year ending with 

 July, 1907. The figures given are exclusive of sample 

 and spoiled copies and of papers sent to advertisers. 

 Some months, including the sample copies, from 8.000 to 

 10,000 copies of The Canadian Horticulturist arc 

 mailed to people known to be interested in the growing 

 of fruit, flowers or vegetables. 



August 1906 4,220 



September 1906 4 300 



October 1906 4.330 



November 1906 4.775 



December 1906 4,814 



January 1907 4,947 



February 1907. 5 520 



March 1907 6,380 



April 1907 6,460 



May 1907 6,620 



June 1907 6.780 



July 1907 6,920 



Total for the year 66,066 



Average each issue 5,505 



August 1 907 6.880 



September 1907 7.078 



October 19'^7 7^210 



Movember 1907 7^250 



Sworn detailed statements will be mailed upon ap- 

 plication. 



Our Protective PoUcy 



We want the readers of The Canadian Horticul- 

 ruaisT to feel that they can deal with our advertisers 

 with our assurance of the advertisers* reliability. We 

 try to admit to our columns only the most reliable ad- 

 verti«»ers. Should any subscriber, therefore, have good 

 ratisc to be dissatisfied with the treatment he receives 

 from any of our advertisers, we will look into the matter 

 and investigate the circumstances fully. Should we 

 find reason to believe that any of our advertisers are un- 

 fliable. even in the slightest degree, we will discontinue 

 immediately the publication of their advertisements in 

 The Horticulturist. Should the circumstances war- 

 rant we will expose them through the columns of the 

 pttper. Thus, we will not only protect our readers, but 

 our reputable advertisers as well. All that is necessary 

 to rtititle you to the benefits of this Protective Policy is 

 that you include in all your letters to advertisers the 

 words "I saw your ad. in The Canadian HoRTicuLTtnt- 

 i«T." Complaints should be sent to us as soon as possi 

 ble after reason for dissatisfaction has been fotmd. 

 Communicationa should be addressed: 



THE CANADIAN HORTICULTURIST, 



506-7-8 Manning Chambers, 



TORONTO, CANADA 



THIRTY YEARS OLD 



With this issue The Canadian Horticul- 

 turist completes its thirtieth year. The first 

 number was issued at St. Catharines, January, 

 1878 It comprised twenty-four small pages, 

 including sixteen pages of reading matter. Its 

 first editor was the late D. W. Beadle, then 

 secretary of the Ontario Fruit Growers' Associa- 

 tion. The first issue of The Canadian Horti- 

 CULTURI.ST contains the announcement that, 

 "The directors of the Fruit Growers' Association 

 have long felt the importance of having a 

 monthly publication as a medium of communi- 

 cation between the members and a means of 

 imparting . , . . . such information as is 

 sought after by those who are interested in 

 fruit culture. ... It will contain occasional 

 articles intended to guide and help those who 

 seek to cultivate flowering plants and shrubs, 

 and if the less showy, but not less important 

 vegetable garden should have a place now and 

 then in these pages there are those among the 

 readers who will welcome timely information in 

 this department also." 



During the 30 years that The Canadian 

 Horticulturist has been published it has never 

 found it necessary to deviate from the lines 

 then laid down. It has grown in size and 

 influence imtil now it is the official organ and 

 recognized medium of communication between 

 the fruit growers of not only Ontario, but of 

 Prince Edward Island, Quebec and British 

 Columbia as well. At first largely provincial 

 in its character, it is now national in its scope 

 and influence. 



For a number of years the late >Ir. Beadle 

 managed the magazine with marked ability. 

 In 1887, Mr Linus Woolverton, of Grimsby, 

 was appointed secretary of the Fruit Growers' 

 Association, and editor, and began enlarging it 

 in 1888. During the next fifteen years, under 

 Mr. Woolverton's management. The Canadian 

 Horticulturist was enlarged several times, 

 and became recognized as an authority on 

 horticultural matters. Since the present man- 

 agement assumed control in 1903, the magazine 

 has been further enlarged and improved. 

 To-day The Canadian Horticulturist has 

 a larger paid circulation list and a greater ad- 

 vertising patronage than ever before in its his- 

 tory. In the future, as in the past, it will be 

 the aim of the management to continue to deserve 

 the confidence and support of the fruit, flower 

 and vegetable growers of the Dominion and to 

 still further strengthen and improve The 

 Canadian Horticulturist. 



SAN JOSE SCALE ON FRUIT 



During the past month great excitement was 

 caused in the Grimsby section of the Niagara 

 district over the importation of fruit infested 

 with San Jose scale. The press of the province 

 spread the alarming news. Most persons who 

 knew of the scale's entrance into the community 

 by such means were afraid. They appeared to 

 expect a sudden onslaught on the orchards of 

 the neighborhood. The Weekly Fruit Grower 

 voiced this sentiment when it used the words: 

 "The industry being greatly endangered or 

 entirely destroyed." While it is better to be 

 sure than sorry, much ado was made about 

 practically nothing. 



Try to hide it as they may our growers must 

 admit that San Jose scale is spreading in Ontario. 

 The pest is a menace to the industry and is en- 

 croaching upon areas where a year or so ago it 

 could not be found. It is a mistake for growers to 

 hide its presence. Grimsby itself is in a scale- 

 infested district. While the spread of the scale 

 is alarming, it does not take place by means of 

 infested fruit. Science teaches that it is prac- 

 tically impossible for the pest to spread from 

 mature fruit to trees at this season of the year. 



Letters from men who have made the question 

 a study are published in the leading article of 

 this issue. They bear out this statement. 



If the Grimsby fruit growers were as energetic 

 in fighting and controlling the scale in their 

 orchards as they were in condemning the importa- 

 tion of the pest on infested fruit, they would 

 Ijenefit the industry in a manner that would be 

 worth while. For years, scale-infested fruit has 

 been shipped from vSt. Catharines and other 

 districts, where scale is acknowledged to be 

 present, to all parts of the province, and of 

 Canada. Long before scale was found in the 

 orchards of Canada and the United States, scale 

 on fruit was shipped to the east from California. 

 Not one definite case of infestation by this 

 means is known. Scale is disseminated on 

 infested nursery stock and by other means, but 

 not by infested fruit. 



San Jose scale is here to stay and it will spread 

 to other localities. Recently it was discovered 

 in the vicinity of Aylmer. It cannot be eradi- 

 cated, but it can be controlled. Fruit growers 

 should not heed the phantom danger of spread 

 from infested fruit but should unite in a deter- 

 mined effort to hold the pest within bounds in 

 their orchards. The Canadian Horticul- 

 turist is ready and anxious to assist. Its 

 columns are open for suggestions and expressions 

 of opinion on the subject. 



LANDSCAPE ARCHITECT WANTED 



A provincial landscape architect should be 

 ajjpointed by the Ontario Government. The 

 suggestion was made by Mr. J. S. Pearce, super- 

 intendent of parks, London, Ont., at the con- 

 vention of the Canadian Horticultural Associa- 

 tion held in London last August, and again at 

 the recent convention of the Ontario Horticul- 

 tural Association in Toronto. It is worthy of 

 careful consideration and definite action on the 

 part of the provincial government. The duty 

 of such an official would be to lay out the grounds 

 surrounding public institutions and buildings, 

 .such as jails, insane asylums, normal schools, 

 and so forth, and to plan parks and squares for 

 those towns and cities that desire such services. 



Such an appointment would be of great value 

 to a large number of small towns and cities 

 that are constantly struggling with the problem 

 of park and civic improvement, and that are 

 compelled to go to considerable expense to 

 employ competent men for the purpose. Many 

 necessary improvements are neglected for want 

 of funds and expert advice. Were the govern- 

 ment to secure such a man and offer his services 

 where most needed, it would tend to work a 

 great change in the appearance of our towns and 

 villages. It is hoped that such an appointment 

 will be announced at an early date. 



A CHANGE IN PRICE 



Owing to an advance in the charges of our 

 printers for printing The Canadian Horti- 

 culturist, and to the increased cost of publica- 

 tion consequent upon the enlarged size of the 

 paper, the subscription price of The Canadian 

 Horticulturist will be advanced slightly at 

 the first of the year. On and after January 1, 

 1908, the subscription price will be sixty cents 

 a year, instead of fifty cents a year as at present. 

 Our subscribers, however, will still be able to 

 secure The Canadian Horticulturi.st at the 

 rate of fifty cents a year by subscribing for it ' 

 for two years, as the rate for one subscription for 

 two years will be one dollar. The rate to horti- 

 cultural societies and fruit growers' associations 

 which subscribe for the paper for all their 

 members will remain as at present, fifty cents a 

 year. 



This advance we feel is justified by the great 

 improvements that have been made in The 

 Canadian Horticulturist during the past 

 year and a half as well as by further improve- 

 ments which are planned for the future. Al- 

 though The Canadian Horticulturist has 



