Do You Wonder We Are Happy 



ISN'T it nice? Since Sept. 1, when we dropped 

 the subscription price of Thb Canadian 

 HORTICULTUKIST from $1 to "lO cts. a year — 

 in other words cut it in half — we have added 

 over 500 new subscriptions to our mailing list. 

 All this in less than 2 months. And the best of 

 it is, this increase has been a result of the work 

 of our friends. We have not had paid canva.ss- 

 ers at work except one man at the Toronto Ex- 

 hibition. Our mailing list was never so large 

 before. 



The first evidence of the deluge occurred im- 

 mediately after the appearance of our Sept. 

 issue, in which we announced the drop in our 

 subscription price to .'jO cts. and offered to accept 

 three-year subscriptions for $1.20. A further 

 special offer to acccj)! 4 new subscriptions for $1 

 during the month of vSept. was also made. 



The president of our company, Mr. VV. H. 

 Bunting, of St. Catharines, was the first of our 

 friends to secure a club of four new subscribers 

 at the new rate. He handed them over with the 

 remark, " I want to be the first." Right after him 

 came a club of 10 new subscriptions from W. M. 

 Orr,of Fruitland,Ont.,and after that we began to 

 lose track of the letters, they came so fast. 

 Among our friends in all parts of Canada, and in 

 the United States as well, however, who sent us 

 clubs of subscriptions have been the following: 

 A. McMeans, of Guelph, a club of 13; L. H. 

 Weaver, of Dunnville, a club of 9; Mrs. Frank 

 Rabjohn, of Toronto, a club of 8; Alex. T. 

 Arm.strong, of Barrie, a club of 6, and clubs of 

 four from each of the following: J. G. Standish, 

 of Belleville; W. J. Justice, of Barrie; J. C. 

 Metcalfe, of Hammond, B.C.; W. C. Toye, of 

 Hamilton; G. A. Putnam, of Toronto; Harry 

 Allan, of Ottawa, and F. S. Wallbridge, of Belle- 

 ville. From New York city comes a letter from 

 our old friend Francis Wayland Glen, stating 

 that his little grand-daughter is at work securing 

 a club of 100 new subscribers for us there, and 

 that she hopes to be able to send it soon. 

 With friends such as these working for us do you 

 wonder The Horticulturist is grqwing and 

 improving so rapidly? 



At the Toronto National Exhibition, The 

 Horticulturist was given away gratuitously 

 to any one interested, and our representative 

 at the fruit building secured nearly 100 new 

 subscriptions during the exhibition. We intend 

 to be represented at the Ontario Horticultural 

 Exhibition in Toronto this month, in the same 



way. 



THEY SAID NICE THINGS 



' The best of it is many kind words and com- 

 pliments are often paid The Horticulturist 

 in letters accompanying remittances and re- 

 newals of subscriptions. His Honor Lieutenant- 

 Governor Mortimer Clark, of Toronto, renewed 

 his subscription recently. Among letters re- 

 ceived lately have been the following: Mr. A. B. 

 Carman, Iroquois Ont., wrote: "I will take 

 The Horticulturist for the coming year, if 

 only for old friendship's sake, as I have taken it 

 too long to drop it now." 



W. L. PatuUa, of Creemore, had this to say: 

 "Continue my subscription by all means. I am 

 very much pleased with the way the different 

 subjects are treated in The Horticulturist, 

 and especially so with regard to fruit." 

 [ IFrom Manitoba came this from Mr. L. C. 

 Clarke: "It is just a year since I took The 

 Horticulturist for the first time and now I 

 should not like to be without it." 



From Brantford, Mr. Chas. R. Hext wrote: 

 "I have been a subscriber to The Horticultur- 

 ist since 1880, and hope to be for many years 

 more. Your magazine gives me much pleasure." 

 A NICE gift 



If you desire to give a practical gift for the 

 holidays, you could please none of your friends 

 who are interested in fruit or flowers better, 

 than by sending them a year's subscription to 

 The Horticulturist. Send us their names 

 and 50 cents for each year's subscription, and 



we will send them a nice letter telling them that 

 they will rcdeive The Horticulturist free for 

 one year as a gift from you. The giving of 

 magazines and pa|)ers for holiday gifts is fast 

 Ijeconiing popular. It is a |)ractice that should 

 be indulged in even more than it is. You can 



Mr. Garrett Wall 



The new circulation and assistant advertising 



manager of The Canadian Horticulturist. 



See notice in tlie article on this page 



send a full year's subscription for 50 cts., or 

 three years for SI. 20. Send us the names on or 

 before the 15th of the month, to insure the 

 names being placed on the mailing list to receive 

 the following month's issue. 



our staff increased 

 The great increase that has taken place in our 

 subscription list and advertising patronage has 

 made it necessary for us to increase our office 



staflf by the addition of a circulation and asM 

 ant advertising manager. For this impori 

 position we have selected .Mr. Garrett Wall. 

 Springfield, Mass., whose photograph is h. 

 pubhshed and who for some six years has \n 

 connected with the Phelps and Orange Jii 

 Publishing Companies, one of the largest pi 

 lishing concerns in the world Their papers ... 

 elude American Agriculturist, Orange Judd 

 I-armer, Xew England Homestead, l-arm and ■ 

 Home and Good Housekeeping, and circulate in j 

 all parts of the United States and Canada. Mr. 1 

 Wall has had more or less to do in connection \ 

 with all these pai)ers, and we expect that he will I 

 .soon lead the way, with the continued help of | 

 our friends, to a great increase in our circulation I 

 and advertising |>atronage. He will assume < 

 his new duties with us the first of this month. ^ 

 As -Mr. Wall has the happy faculty of making ; 

 friends easily, we expect he will soon feel at J 

 home on this side of the line and become a*good 

 Canadian. 



Our Illustrations 



The illustrations on our front cover and^on > 

 page 271 are views taken at the provincial fair, 

 New Westminster, B.C. Chilliwack won high- ■ 

 est honors for district exhibit 



The two cuts on page 269 were taken at the 

 Niagara Dist. Hort'l Exhibition, St. Cathar- j 

 ines. The package of peaches showing a uni- "* 

 form and correct pack was put up by Geo. A. -' 

 Robertson; the box of pears on the left came 

 from the fruit farm of Robert Thompson, and 

 the box on the right was packed in the fruit 

 house of J. H. Brodrick — all of St. Catharines. 

 From a few specimens the paper wrappers were 

 removed for effect and contrast in photo- 

 graphing. These packages are a credit to the 

 district. They are models for less careful 

 packers to follow. 



On page 272 is a view of a portion of the 

 Brantford Hort'l Society's flower show. The 

 exhibition was a creditable one. 



Two cuts of decorated dining tables appear 

 on page 27.3. The smaller is a glimpse of the 

 1st prize table at the recent Niagara Dist. 

 Hort'l Exhibition. The larger one represents 

 a table exhibited by Wm. Jay & Son, Toronto, 

 at the Ont. Hort'l Exhibition last year. 



INSURANCE 



The very best kind of Insurance — i.e., provision for the 

 future as well as the present, is a Savings Account in 



SOVEREIGN BANK 



OF CANADA 



Interest paid four times a year. 



$1 .00 will open an account. 



Put your money in a place where 

 you can get it when you want it 



57 BRANCHES THROUGHOUT THE DOMINION 



Mention The Canadian Horticulturist when writing. 



