A D VER T IS EM E NTS. 



LANG'S -470 



SPECIAL HIGH VELOCITY RIFLE FOR BIG GAME. 



Muzzle Veloci-fcy, 2,111 F.S. S-tt-ikinsr Enei-srVi 4,S43 -Ft. lbs. 



(More powerful than an 8-Bore Black Powder Rifle.) 



This cartridge as originally designed did not, in our opinion, come up to a sufficiently high standard, and in consequence 

 our expert visited Messrs, Kynoch's works, and in conjunction with their experts conducted a series of experiments 

 extending over three weeks, ultimately designing the bullets now in use from this popular rifle. J. L. & S. therefore 

 confidently claim that in collaboration with Messrs. Kynoch they were the first to introduce the 470, and as evidence 

 submit the following extract from the Field, and illustration of the actual diagram made before the editor of that journal. 



Field, March 23, 1907 : " A very valuable advance has been achieved, and Messrs. Lang are to be congratulated 

 on their enterprise in so promptly bringing forward a rifle and cartridges, complying with the two most pressing 

 demands in Sporting Rifles, viz., a weapon 10 take the place of the prohibited 450, and a cartridge which shows an 

 advance in flatness of trajectory, with a diminution of recoil and pressure." 



THE BEST DIAGRAM made before 



the Editor of the " Field " iitith a 



rifle of this bore. 



lAMGlS^^J^O 



' umj^^'w^m^^^ 



Reproduced lull size. 



7 Shots at 100 yards with Lang's 

 '470 Sporting Rifle. 



Soft-nosed split bullet. Solid bullet. Solid soft-nosed bullet. 



No. 2 -960 Bore. 



In comparison with the •4oo;''36o the muzzle velocity of this new 

 Cartridge is approximately 230 F.S. hitjher, and although the charge 

 is increased the same low pressure, viz., 14 tons, is maintained. 

 The increased velocity coupled with the extra weight of bullet and 

 consequent greater striking energy gives one a rifle that has 

 practically the stopping; power of a, -450 or -500 Black 

 Powfdcr Express, and is consequently a.n ideal wreapon 

 for deer stalking; and for shooting: heavier forms 

 of non-dang;erous g^ame ; moreover, in consequence of the 

 importation of the '303 into India being prohibited, it is well worthy 

 the notice of Sportsmen in that country who desire to have a weap' n 

 in which combined Hig^h Velocity, Flat Trajectory, Great 

 Striking: Energy, Minimum Recoil, and in which, through 

 low pressure, a greater margin of safety is given and the risk of 

 jamming reduced to a minimum. 



Velocity 2,150 F.S., Striking Energy 3,280 ft. lbs. 



PRICES OF BOTH THE ABOVE: 



Guineas. 



Single Barrel Falling: Block ... 20, 26 & 30 



Double Barrel Hammer 27, 40 & 55 



Double Barrel Hammerless Non-ejector 35, 50 & 65 



Double Barrel Hammerless Ejector 40, 55 & 70 



** Rifle** Ca.ta.logue, containing full pariicuUrs of fbo've 

 and others from '256 to '600 borer post free on applicau'on* 



JOSEPH LANG & SON, LTD. 



Established 1821. 



102, NEW BOND ST., LONDON, W. 



The accuracy is of the highest order, as will be seen by 

 the accompanying diagram made by the Editor of the 

 Field and not by a professional expert. 



" FIELD." " A trial series produced a remarkably fine 

 group of eight shots ftred alternately from the two barrels. 

 . . . A very fine performance for a double rifle very 

 hard to beat.'' 



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