SUPPLEME NT. 



NATIONAL STANDARD SQUAB BOOK. 

 BY ELMER C. RICE. 



Every year shows a healthy growth in 

 the squab industry and in our business, 

 which has become the largest in the 

 world in the pigeon or poultry line, and is 

 expanding steadily, requiring every little 

 while new buildings, larger business of- 

 fices, more help and the growth is going 

 steadily on, with every prospect of a like 

 increase the coming year. 



On, April 1, 1904, to get more room for 

 the Boston office, we were obliged to 

 move from No. 9 Friend street, and are 

 now located at 287 Atlantic avenue, Bos- 

 ton, where in a new modern building 

 and with our quarters fitted with every 

 modern convenience for the rapid and ac- 

 curate handling of business, we have the 

 largest space In New England devoted to 

 the pigeon or poultry, or kindred trade. 



Our Manual, the National Standard 

 Squab Book, is the best-selling work on 

 breeding or farm-life ever published in 

 any country, and has been carried in the 

 mails to every part of the civilized world. 



We do not speak of these matters in a 

 boastful spirit to magnify what we have 

 done, but because they are an assurance 

 to new customers that we are entitled to 

 their confidence and patronage. 



We are most humbly grateful to the men 

 and women who have favored us so boun- 

 tifully with their trade and intend to 

 merit further confidence. 



Our business is too much a matter of 

 pride with us, too large, and too success- 

 ful, to permit of a single patron being 

 dissatisfied. We have spent over $100,000 

 to put our trade on a firm and successful 

 footing and we cannot afford to run the 

 risk of displeasing a customer. If re- 

 sources, skill and experience count for 

 anything, and we think they do. we intend 

 to keep on furnishing- the best Homer 

 pigeons possible, and patrons can rest as- 

 sured that they are getting for their 

 money the greatest possible value. More- 

 over, we have one price to all; the cus- 

 tomer In California can buy of us as 

 cheaply as our next door neighbors. Our 

 farm is always open to inspection and 

 customers may make their own selection 

 of breeding stock, if they desire. 



Our general advertising- in the high- 

 class magazines and other periodicals not 

 only Induces the breeding of squabs but 

 also leads people to eat squabs. For 

 everyone who sees our advertising and 

 writes for particulars and starts breed- 

 ing, there are a score of men and women 



who enquire of their butchers or market- 

 men for squabs in order to eat them. 

 Squab dealers in evary section of the 

 United States and Canada are reporting 

 an increased demand with which the sup- 

 ply cannot begin to keep pace. 



We take some pride in the squab indus- 

 try. We were the pioneers in it and we 

 put it on a commercial basis. We have 

 fostered it on correct lines and according 

 to sound business principles, and the 

 growth has not been a "boom," as some 

 other things in the past have been 

 boomed, but has been steady and sure 

 and successful. We paint no extravagant 

 picture as to the profits of squab raising, 

 and we show proofs every step of the way 

 stories of success of our customers who 

 started green and are making money. 



That there are occasional failures is to 

 be expected. We give no recipe and sell 

 no machinery for transforming an incom- 

 petent person who fails at many tasks 

 into a success. But the history of this in- 

 dustry and of our business demonstrates 

 with a power that cannot be denied that 

 squab raising is RIGHT. 



No business climbs up the hill of profit 

 steadily for any length of time unless it Is 

 absolutely fair, advertised by true state- 

 ments, and giving a true money's worth. 

 When we began to tell the country about 

 squabs, peonle would come to our office 

 and say, "Well, it reads pretty good, but 

 is it true?" We did not have much evi- 

 dence ready then, but we have now. Our 

 answer is the present condition of the 

 squab industry, forging ahead with giant 

 strides to its place alongside of eggs and 

 poultry, millions of dollars in value, and 

 the unsolicited letters from our customers 

 which we print, showing the most remark- 

 able and convincing progres of this 

 breeding. 



We have already printed a great many 

 of these letters in years past, and we 

 print more in this Supplement. We have 

 room here to show only a small part of 

 such testimony. For every letter printed 

 here we have scores just as convincing. 

 These communications have come to us 

 unsolicited, day by day, as the business 

 brought them, and more are coming 

 every day, and they are our answer to 

 doubters. They are the proof that what 

 we say about the business and what 

 we teach In the Manual, is true, and Is 

 being worked out successfully. We do not 

 print the names and addresses of th 



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