CHAPTER XX 

 MARKETING 



The greatest single problem in marketing fniit is to have 

 good fruit (Fig. 142). Beside this problem all others sink into 

 insig-nificance. Given such fruit there can be developed a 

 market for almost any quantity. In fact, it will sell itself. 

 If this truth could only be brought home to our orchard men, 

 and if they could only be made to adopt such methods as would 



Fig. 142.- -Tho gre.it est single problem in markotinfr fniit is to have good fniit. Fruit 

 like that shown above, which was picked up in the local market at Amherst, will not tend 

 to increase the consumption. 



insure yearly crops of such fruit (and there are methods that 

 will make this reasonably certain), there would be little difificulty 

 in anything else. In fact, the fruit growers' millennium would 

 have arrived. Some of the things which seem most important 

 in bringing about this result have been discussed in this book. 



The next greatest problem is to pack it honestly and care- 

 fully. This was discussed in the last chapter. The man whose 

 fruit is invariably well packed, and who has the reputation of 

 getting just as good, or a little better, fruit in the middle of the 

 package than is on top, is never going to lack for customers. 



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