278 MARKETING 



The discussion in this chapter will presuppose that the orchardist 

 has been measurably successful in p:rowing a crop of good fruit, 

 and that it has been properly packed for market. How shall it 

 be disposed of to the best advantage ? This is our next problem. 

 The Best Market. — ^We ought first to consider with the ut- 

 most care just what are the requirements of the particular 

 market we intend to supply. As already suggested, under the 



Fio. 143. — Boxes of western apples. The use of the box and careful, honest paoking have 



made the western apple famous. 



discussion of varieties, the general type of market should be 

 decided upon before the orchard is ever set. Of course condi- 

 tions are going to control largely whether the owner should 

 develop a special or retail market, or whether he is going to 

 rely upon the general market. If he is too far away from 

 his customers it is relatively difficult to develop a special market. 

 Yet it is surprising to what an extent a special market may be 

 developed by proper methods when one has really fine fruit 



