COOPERATIVE MARKETING 



283 



The second objection is that by this method there is usually 

 little chance of holding the fruit, in case the market is not satis- 

 factory. The fruit is there, it must be disposed of, and the seller 

 must take what he can get for it. 



Under these circumstances it becomes absolutely essential 

 to find an honest commission man. There are plenty of them. 

 Having found one then stick to him. Do not be led away simply 

 because your neighbor happens to get a little more for his fruit 

 on a certain day than you did. Perhaps his fruit was better or 

 perhaps his commission man was simply trj^-ing to draw trade. 



Fig. 147. — Splint basket used for apples. A store window filled with these baskets makes 

 an attractive sight and one which it is difhcult for the customer to pass by. 



Fig. 14S. — An attractive package for the retail trade. 



it is a very common custom, and especially with the man who is 

 not too scrupulous, to make some uncommonly good returns early 

 in the season in order to draw trade. Do not be fooled by it. 

 Call the attention of your own commission man to it if you 

 like ; it may spur him on. But do not leave him. 



Cooperative Marketing. — The best method of marketing fruit 

 where it can be jjroperly carried out is undoul)tedly cooperation. 

 The western states have amply demonstrated this in the splendid 

 results that they have secured. The chief advantages of coopera- 

 tion seem to be : 



