288 



ADVERTISING 



farm by means of a bulletin board on the highway. It will sur- 

 prise anyone who has never tried it to see what this will do. In 

 these days when so many people own automobiles, the number 

 who will pass by the farm, particularly if it is on a main thorough- 

 fare, is surprising. A great many of these travellers are city 

 people, to whom anything from the country that is really good 

 will appeal. Choice fruit appeals more than anything else. 

 Usually these customers are perfectly willing to pay a good price, 





ALWAYS 



■■i 



^M 



^BiiiBil^BBIIi^Biil^Wilp 



L^l LARGEST PEACH GROWERS IN THE WORLD 



ESt«lvJ25^00Trees ^^^RCHARD CO. ^^^^^ 



SAME ALi- THROUGiiiiiWiiillM 



Fig. 149. — Probably the most famous fruit label in use. 



too, for a fancy article, so that they really offer an excellent op- 

 portunity to the enterprising orchardist. It is true that the sign 

 has to be decidedly conspicuous to be seen by some of them as 

 they flash past, but the fruit grower will soon get a name for fine 

 peaches or choice apples, so that the automobile fraternity will 

 be on the watch for his sign. And among the more slowly moving 

 classes of humanity who pass by there will be many a one who will 

 want something that is for sale. 



Adopt some attractive label for the package. The western 

 apple and orange growers have worked this method more ardently 

 and consistently than those of any other section, and no one can 



