USE AN ATTRACTIVE PRINTED WRAP 289 



compute the sales it has made for tliem. The buyer is never left 

 ill doubt as to who grew this western fruit. 



As with the farm or orchard name, so with tliis label — the 

 more distinctive it can be the better. It is not always the most 

 gaudy label that is remembered the longest. Perhaps the most 



A MONTANA McINTOSH 



Youn^ Orchards Bear Profitable 

 Crops in Five Years. 5500 to JIOOO 

 Per Acre From Bearing Orchards 



For Particulars Write to 



STEVENS 6 JONES 



Table Rock. Monuoa. 



FiQ. 150. — A good type of advertising wrapper. Half natural width. 



widely known single label of this class is ]\Ir. J. H. Hale's famous 

 red label, a cut of which is shown in Figure 149. 



Use an attractive printed wrap for sucli fruits as apples, 

 pears and oranges. AVheii ordered in large numbers the printing 

 does not add much to the cost of the wrap, and it may frequently 

 be made the means of attracting the consumer 's attention to the 



