290 



ADVERTISING 



^ 



^41. 



GRGWHND PACKED By <^ 



orchard that produced the fruit. Here is a sample of a wrap 

 which was sent out with a Montana Mcintosh apple. Evidently 

 those men believed in the wrap as an advertising medium, and 

 whether we swallow all the statements on the wrap or not, we shall 

 at least swallow the apple (if it is good as most Mcintosh apples 

 are), and we shall know where to go when we want more apples 

 like it (Fig. 150). 



Printed Matter in Fruit Packages. — Where fruit is sold in 

 packages put some sort of advertising matter into the package. 



This is capable of endless 

 variations, but almost any 

 of them will be of value. 

 In apple barrels there is the 

 ''pulp-head" or the "paper- 

 cap." A sample of these is 

 shown in Figure 151. They 

 differ only in that the ' ' pulp- 

 head" is a light cardboard. 

 Besides furnishing an excel- 

 lent type of advertising, they 

 serve a useful purpose in 

 protecting the fruit and, as 

 with wraps, the extra cost of 

 printing is relatively small 

 when they are ordered in 

 large numbers. 



Another type of advertising which may be included in any 

 sort of package is a little leaflet which guarantees the pack. 

 Nothing will give your customer so much confidence in your fruit 

 as to find out that you are willing to stand back of it. Here are 

 reproduced two such leaflets from the opposite sides of the conti- 

 nent, which are good examples of this excellent plan of adver- 

 tising (Figs. 152 and 153). 



Still another type of leaflet is that which takes the customer 

 into your confidence, tells him something about your orchard 

 and your plans and, rather incidentally, about your fruit. It 

 takes some literary ability to get out a good one, but if the grower 



J. ELLIOT SMITH. 



FAIRVIEW ORCHARD. 



^//ri\\«. 



Fio. 151. — A good type of advertising for 

 apple barrels. 1 1 calls the attention of the con- 

 sumer to the man who grew the fruit, which is 

 a good thing to do if the fruit is good. 



