294 ADVERTISING 



flavored fruit, and tlie bright sunshine of the summer lays on the color so 

 tlie apples are fair to see. 



Fameuse. — Of the varieties whicli we grow we prefer the Fameuse 

 (Snow), for we think it grows to perfection with us. Normally this is 

 considered an early fall apple, but here it often keeps until spring. You 

 know it: An early red and white, fine-fiavored, crisp eating apple. Small, 

 l)ut full of spice. 



McIntosh Red. — This is another of the Fameuse group and perhaps 

 the most popular. Dark red and of fine flavor for dessert. 



Bethel. — Our best winter apple is the Bethel. This variety originated 

 within thirty miles of this farm. It matures late in the fall, is a dark red 

 color and one of the best of keepers, and as handsome a winter apple as 

 one cares to see. It resembles a Northern Spy, and makes a splendid eating 

 apple. 



Nodhead. — The Nodhead is another of our favorites. A late apple, 

 it is streaked with red and makes a table fruit of quality. It is a good 

 keeper and should please you. 



Lincoln. — We want you to know the Lincoln. It is a trade-holder. 

 But that is next year's story, for this is their non-bearing year. 



We shall pack the fancy grades of these apples in western style as 

 near as may be and will deliver them, freight prepaid, to either Boston or 

 New York for $2.50 per box. We will appreciate a trial order and ask for 

 a check with the order. Our personal guarantee goes with every box. Wo 

 wish to replace every apple that arrives in damaged condition, througli 

 fault of ours, whenever this is possible. 



If you insist, we will sell you a barrel of our Number One grade for 

 $4.50, freight paid to New York. Our responsibility ends with delivery 

 to the transportation company. We believe in our Fancy Grade and would 

 rather sell it. We think you get more for your money. 



Julian A. Dimock, 

 East Corinth, Vermont. 



Such advertising is bound to attract an especially good class 

 of consumers. 



Recipes. — One more type of advertising leaflet may be men- 

 tioned, and that is the one which, after giving some general in- 

 formation about the fruit and where it was grown, proceeds to 

 suggest ways in which it may be used. Recipes for peach ice- 

 cream, peach marmalade, and canned peaches may be put into 

 each basket of peaches, and the customer who bought one basket 

 to eat out of hand may end by buying a half-dozen to put up for 

 the winter. Here is a sample : 



