296 



ADVERTISING 



western fruit growers, who always head the procession in such 

 matters. Of course some advertising matter accompanies the 

 sample saying what grade it is and giving prices for this and 

 other grades. If you are growing something like Mcintosh or 

 Northern Spy apples, that are bound to make friends when 

 tasted, this sample method is excellent. Probably no one would 

 expect to sell many Ben Davis apples in this way. There are 

 two considerations which ought always to be kept in mind in 

 using this method: First, that it will not pay unless one has 

 a fairly large quantity of fruit to dispose of, and second, that 

 great care should be exercised to see that the sample is not 

 better than the stock from which resulting orders will be filled. 

 Window displays are capable of selling more fruit than al- 

 most any other method if they are rightly handled. To begin 

 with, the grower must get a window in a good store in which the 



public has confidence. The 

 display must be something 

 unusual that will at once 

 catch the eye of the public. 

 Fine, highly colored fruit 

 in fancy packages, with 

 perhaps, in the case of 

 apples, a barrel or two 

 with the fruit pouring out. 

 Add to this a few photo- 

 graphs and a few advertis- 

 ing placards and you have 

 a combination that will 

 keep you busy filling orders for some time to come. One grower 

 in Massachusetts put up such a display in the window of a Boston 

 store and within two weeks received five hundred letters order- 

 ing fruit or asking for prices. 



Newspaper and magazine advertising, if it is done in a 

 businesslike way, is always good, provided the grower has fruit 

 enough to justify it. Of course it will not pay if he has only one 

 hundred baskets of peaches or fifty barrels of apples. But with 

 reasonably large orchards, and especially with cooperative asso- 



HAVE YOU 



A HANKERIN' 



for those firm, sweet applw you 

 knock off the tree with i cliib when thcoW 

 nun *asn'l looking? That was bicfc 

 in the days when the East— the natural 

 apple country — u-as producing bumper 

 crqpa. It was before- the days of Ore- 

 gon applea that have siie and color, bul 

 lack the real flavor of Eastern hillsides. I 

 have reiovenaled a Vermont orchard and will 

 have for October delivery a limited quantity of 

 •pplej that are just a little the best that can 

 be grown. Drop me a card for the particulars. 

 JUUAN A. DIMOCK, East Ctitlnth, Venninr 



FiQ. 155. — A magazine advertisement that is 

 sure to attract attention. 



