HAVE DEALER AND BUYER VISIT THE ORCHARD 297 



ciations, there are great possibilities in this type of advertising. 

 Like the leaflets it wants to be good material. The one here shown 

 is one of the best samples the writer has ever seen (Fig. 155) . Of 

 course we do not all have Mr. Dimock's ability in this line, but 

 most of us can do something if we try hard enough. 



Have the Dealer and Buyer Visit the Orchard. — If you are 

 selling fruit througli a store, or even a commission house, get the 

 proprietor and even his head clerk to come out and see the or- 

 chard. Take them out in picking season when there is something 

 worth seeing and worth eating. Show them how the fruit is 

 grown and handled, and if your orchard and methods are worth 

 shoMdng you will get these men interested and they will sell twice 

 as much fruit as they would if they knew only the store end of 

 the business. 



QUESTIONS 



1. What is the advantage of naming the farm? Suggest some good names. 



2. Of what value is the farm bulletin board? 



3. Discuss the use of the package label. 



4. Describe the method of advertising by means of printed material in tlie 



package. 



5. Under what conditions do samples make a good method of advertising? 

 (5. Describe the window-display method. 



7. Discuss newspaper advertising. 



8. ^^'hat is the advantage in having the buyer visit the orchard? 



