December, 1909. 



American IBec Journal j 



Im proud so many good Farm 

 Folks now read my Magazine 





I want 10,000 more Farm Home Readers for the 

 NATIONAL MAGAZINE by January 1st. That's 

 why I'm making this Great Offer. Let me send 

 my Magazine on 4 months' FREE TRIAL and 

 one of my splendid Gift Books p _ ^^^^ 



FREE for good measure. '^=^^ti^^^^vf^Xty^ 



\ 



I Know— 



That I've only to get my magazine into 

 the homes of the reading, thinking American 

 farmers — to make them readers of the 

 NATIONAL for good and always. 



You read farm papers for farm matters. 



You read your poidtry paper for helps 

 and suggestions on chicken-raising. 



You ivill read m\f magazine to get and keep 

 a close grip upon real happenings in the 

 everij-day life of our Nation. 



You'll want my magazine in your home 



For Yourself, For Your Wife, 

 For Your Sons and Daughters 



I was reared among farmers and I learned 

 on a farm the things that have moulded my 

 career — that are largely responsible for what- 

 ever success I have attained. 



I know that the young man and young 

 woman on the farm— your son and your 

 daughter — want to keep in close touch with 

 the outer world — with national life. 



Give them a clean, wholesome, human mag- 

 azine that appeals to the best that is in them. 



The articles on "Affairs at Washington" 

 are the most widely quoted that appear any- 

 where. Actual word-photographs of inside 

 life at the Capitol, fiasli-hghts of public men, 

 and the big National hap])enings, a unique 

 and exclusive feature of the NATIONAL, 

 first suggested by William McKinley. 



Very often I have a chat with Secretary 

 Wilson at the Agricultural Department and 

 write you what I can find out about new 

 ideas for the farm. 



W^hen Theodore Roosevelt was president 

 he wrote: "Joe Chappie is a good fellow and 

 has done excellent work." Similar generous 

 endorsements from senators, congressmen 

 and men high in public life are treasured 

 more for what it means to the NATIONAL 

 than for anv personal gratification. 



But the "NATIONAL MAGAZINE isn;t 

 Washington alone. Not by a long way; it 

 is as big and broad as its name. 



It takes in every state in the forty-six 

 — touches every corner of the country. 



Notheavy and deep, nor cold and stilted — 

 but written in a friendly heart-tu-heart 

 style that glows and grips youc attention 

 from the first to last. 



I am enthusiastic about the NATIONAL 

 MAGAZINE and I have a right to be._ No 

 other publication has ranked with it in 

 winning readers among the plain people of 

 the country, as Lincoln loved to call us. 



I want you to be one of my readers. 



I want you to know tlie good things in 

 the NATIONAL MAGAZINE, and I want 

 you to have your choice of these two splendid 

 gift books. 



THESE GREAT 

 BOOKS FREE 



"HEART THROBS" the Old Scrap Book 



was coini)ik'd bv 50,000 readers of tiie 

 NATIONAL MAGAZINE sending me their 

 favorite poems, sentiments — gems of real 

 heart interest tliat had helped them in their 

 daily lives and inspired them to better things. 

 I paid S10,000 in cash for these contribu- 

 tions and found in them fabulous riches of 

 helpful human thought. 



You will find in "Heart Throbs" the gems 

 of sentiment that you love best, and hun- 

 dreds of new and old thoughts that will 

 help along the way. The otlier book is 

 "THE HAPPY HABIT" 



Through all my life I have gone about 

 with botTi eyes open for the bright, cheerful, 

 do-your-heart-good kind of things that 

 happen on the brighter side of life. 



Best cure m the world for the blues — best 

 'livener of dull hours. 



Both books are well printed and beauti- 

 fully bound in gold and garnet — they are 

 selling in the book stores for $1.50. 1-iut — 



Because I want you for a subscriber to 

 the NATIONAL M.4GAZINE, I am making 

 this great offer. 



Send me $1.50 (regular price) for a year's 

 subscription to the N.\TION.\L MAGAZINE 

 and I'll send 3'ou,prei5aid, either one of these 

 splendid gift books, "Heart Throbs" or "The 

 Happy Habit,"and if yon wish,l'll autograph 

 the first 1000 books ordered. 



Choose the book you like; or if you prefer 

 I'LL SEND BOTH BOOKS 

 and let you taKe your choice 



And return the other one to me. That's 

 how much I'll stake on your honesty and 

 your interest. I'll do even more. 



FOUR MONTHS' FREE TRIAL 



I'll {]ivc y^u four moiitfi-- to prove the wonder- 

 ful valueof the NATK iXAL MAGAZINE. If 

 at the end of that time >oa say you are not 

 satisfied, I'll return your money. Tell me 

 how I could make a fairer, squarer offer. 



Now, neighbor, just fill out the coupon 

 and mail it to me today. Address me 

 personally — Joe Chappie, Editor National 

 Magazine, Boston, Massachusetts. 



Pin your check — money order will do — 

 to this coupon and mail direct to me. 



•■--—■■a 



, FREE BOOK COUPON i 



I joe Chappie. Boston. Massachusetts: I 



I Dear Sir: — I accept vniir offer and enclose St. 50 I 



I forwhlch please send me NATIONAL MAGAZINE | 



for one year and a tree copy of the Gift Book ^ 



I ' 



I Indicate your choice ■ 



, I understand that I have the prIvUese ot dlscon- | 

 • tlnulns this subscription at the end ol tour months , 

 |l f I am not satisfied with the magazine and will ■ 

 I receive my money back in full. ■ 



I Name ■ 



I ■ 



I A ddress I 



I Please mention It you want me to send both | 



I books, so you can choose the one you like best. i 



Honey as a Health-Food 



This is a i6-page honey-pamphlet in- 

 tended to help increase the demand for 

 honey. The first part of it contains a 

 short article on "Honey as Food," writ- 

 ten by Dr. C. C. Miller. It tells where 

 to keep honey, how to liquefy it, etc. 

 The last part is devoted to "Honey-Cook- 

 ing Recipes" and "Remedies Using Hon- 

 ey." It should be widely circulated by 

 those selling honey. The more the peo- 



ple are educated on the value and uses 

 of honey, the more honey they will buy. 



Prices, prepaid — Sample copy for a 

 2-cent stamp; 50 copies for 90 cents; 

 100 copies for $1.50; 250 copies for 

 $3-00; 500 for $5.00; or rooo for $9.00. 

 Your business card printed free at the 

 bottom of front page on all orders for 

 100 or more copies. Send all orders 

 to the office of the American Bee Jour- 

 nal. 



How About Your Adverti.sing? 



Have you anything to sell? .'\ny bees, 

 honey, hives, or anything else that you 

 think the readers' of the American 

 Bee Journal might want to buy? If so, 

 why not offer it through our advertis- 

 ing columns? See rates in the first 

 column of the second page of every 

 number of the Bee Journal. We try to 

 keep our columns clean and free from 

 any dishonest advertising. Such can 

 not get in, if we know it. 



