Agricultural Research in New Hampshire 13 



Every-Other-Day Delivery of Mik 



Soon after Pearl Harbor, New Hampshire milk distributors changed 

 over to an every-other-day delivery basis, in order to save tires and equip- 

 ment. Toward the end of the war the dair\' industry was considering 

 the possibility of retaining this and other war-time gains. In order to 

 get consumer reactions to the continuation of every-other-day delivery, 

 records were taken from 129 consumers in Dover. Of the number 80 

 per cent indicated no particular trouble in refrigerating two days' sup- 

 plv; 20 per cent had experienced minor difficulty; 68 per cent had not 

 noticed any quality problem in holding milk over the second da\-; and 

 only 3 per cent had experienced definite quality problems. 



To the question: "Will every-other-day delivery of milk be accept- 

 able to you after the war?" 26 per cent indicated a willingness to contin- 

 ue; 44 per cent said "no"; and 30 per cent were indifferent. However, 

 of the 57 who reacted negatively, 13 indicated a willingness to continue; 

 and eight were indifferent to the fact that the savings due to the new 

 practice were shared with them. This leaves 36 consumers, or 29 per 

 cent, who indicated they would prefer every-day delivery of milk after 

 the war even if the cost was slightly higher. 



The data indicate that the consumer has adjusted to every-other-day 

 delivery of milk, that the system has been, in the main, satisfactory, and 

 that consumers, at present, tend to be indifferent and have no strong 

 antagonism for or against continuing. 



H. C. WooDWORTH, J. C. Holmes 



The Operation of the Colebrook Plan 



The Colebrook Plan for the reorganization of milk trucking in 

 northern Coos countv was put into effect on August 15, 1942, bv the 

 O.D.T. 



A complete inventory and location of producers was made as of Ju- 

 ly 15, 1944, Mhich was comparable to similar data previously made up 

 for April 30, 1942. In the lapse of I4V2 months there were 96 changes 

 in personnel, ownership, or location from the original 314 producers. 

 The milkshed had expanded to new areas and the total volume of milk, 

 especially in the pasture flush period, had expanded. The data obtained 

 indicated that the plan had been of considerable help in transporting milk 

 in this emergency period. The occasional difficulties encountered in get- 

 ting milk to the plant on time were due to delays in milking on farms 

 where labor was short, to truck and tire deterioration and occasional 

 breakdo\\'n, to inadequate facilities at the plant, and, in a few instances, 

 to attitude or friction between truckers and producers. The conditions 

 would have been very difficult if a plan had not been functioning be- 

 cause \\ith fewer trucks and fewer self haulers the larger supplies of milk 

 were unloaded at the plant with less confusion than under the former 

 system. 



H. C. WooDWORTH, J. C. Holmes 



