l8 FRUIT HARVESTING, STORING, MARKETING 



cal reaso ns (all of them sound) usually urj^cd in favor 

 of cooperative marketing are about as follows: 



1. Distribiitio7i. — An association of fruit growers 

 can secure a better distribution of the crop. Instead 

 of rushing all the fruits into one convenient market, as 

 independent growers are apt to do, thereby causing a 

 glut while leaving other markets vacant, the associa- 

 tion can distribute the crop to suit the demand at all 

 the various points within reach. In the case of per- 

 ishable fruits, where rapid handling and quick sales 

 are imperative, an association can maintain telegraphic 

 communication with all the markets, and is thus en- 

 abled to ship to-day to one point and to-morrow to 

 another, according to the fluctuating general supply 

 at each point. 



2. Salesmen. — An association can employ salesmen. 

 These may be either traveling ' ' drummers, ' ' w^ho 

 visit dealers hither and yonder, seeking an outlet for 

 the fruit handled by the association, or they may be 

 resident salesmen, who handle goods just as the com- 

 mission houses do, but who work on a salary instead 

 of at a commission. 



3. Economy. — An association can operate more 

 economically. Storage can be secured when needed. 

 Men can be hired to better advantage. Fruit pack- 

 ages can be bought in large quantities at lower rates. 

 Sometimes fertilizers are bought through the associa- 

 tion, and other economies effected. 



4. Transportation. — An association can secure 

 better transportation rates. On account of the larger 



