90 FRUIT HARVESTING, STORING, MARKETING 



him to maintain his own responsibihty for his own 

 fruit and get all the credit he can out of it. 



A few commission men, especially in European 

 markets, object to having a grower's private mark on 

 the package. In this country most dealers welcome 

 such an advertisement from the grower The simplest 



SuperiorQuaHty Fully Guaranteed 



HALE'S FRUITS 



■'LWavs BEST IN MARKED 



5clentiflcally Glij^own • Ripened on the Tre 



PEACH GROWERS IN THE WORLD 

 ''"JiTofiC»A^O CO. #5^-^- ,,^, 

 ORGI^^ev.ga..,^, e .„uTM,„„BORviVNa. 



?o''Rt^^^lH:HALE..or>c''or 



SAME ALL THROUGH U.C.TOP-U.C. ALL 



FIG. 33— J HE FAMOUS IIAI.K I.ABEL — ALWAYS I'KIMEI) IN KED, 

 AND PUT ON SELECT GRADES OK FRUIT ONLY 



way is for the grower to stencil his name and address, 

 or the name of his fruit farm, on each package. I 

 have heard some wise horticulturi.sts recommend the 

 propriet}^ of adopting an appropriate and attractive 

 name for the fruit farm for the .specific purpose of 

 advertising in this way. Some growers u.se a sort of 

 trade-mark. One apple grower of my acquaintance 

 marks his fancy fruit with a crown on each barrel head. 

 When his commission man, who has handled this fruit 

 for years, gets a barrel stenciled with a crowai it goes 



