130 BOARD OF AGRICULTURE. [P. D. 4. 



Advektising. 



3. Another function of the State bureau of markets is the 

 organizing of advertising campaigns to encourage the produc- 

 tion of crops which can be grown profitably in Massachusetts, 

 to increase the local demand for such products and to widen 

 their market. This may be done very legitimately and, I think, 

 effectively by such a bureau. 



Grades and Standards. 



4. The establishment of grades and standards has already 

 been discussed. The State Board of Agriculture is by law 

 authorized to enforce the apple packing and grading law. Other 

 laws of similar nature should be enforced by a bureau of mar- 

 kets. Grades and standards for other products, after thorough 

 investigation and co-operation with the United States Depart- 

 ment of Agriculture and the State marketing bureaus of other 

 interested States, should be promulgated. The matter of stand- 

 ardization of farm products is a large problem in itself, and 

 will keep a bureau of markets busy for years. 



5. Another function of such a bureau is the initiation and 

 promotion of desirable legislation relating to the marketing of 

 farm products. The State Board of Agriculture, through its 

 committee on legislation, has initiated very much legislation of 

 value to the farmers of the State. The bureau of markets 

 might concentrate on legislation that had to do with the 

 marketing of farm products. More than this, such a bureau 

 might take upon itself the killing of some of the undesirable 

 legislation which appears every year. 



6. Such a bureau should co-operate with the Federal Ofiice of 

 Markets, the Massachusetts Agricultural College and with other 

 agencies which are conducting investigations or assisting in any 

 way with the distribution of farm products. It would seem to 

 me very desirable that in Massachusetts the Agricultural Col- 

 lege continue the organization and marketing work which it has 

 begun and has been carrying on with the farm bureaus and 

 co-operative societies, and that the market bureau take up the 

 other great and pressing problems which we have outlined. 



