INTRODUCTION. 



IN placing this, the 2nd Edition of the " British Standard Exporter " in 

 the hands of Overseas Buyers, I desire, on behalf of the National Council 

 of Control and of the numerous Advertisers, to thank all those Merchant 

 Houses abroad who have extended their patronage to this work and who 

 have, through its instrumentality, placed orders with Manufacturers of 

 British-made Goods. 



The success of this undertaking, viz., the placing of information respect- 

 ing Manufactured Goods in a form accessible for constant reference, has 

 exceeded the most sanguine anticipation of all concerned in the compilation 

 of these Standard Catalogues. That they are held in the highest esteem by 

 Overseas Buyers has been evidenced on numerous occasions. The " British 

 Standard Exporter " is now regarded as a " house -word " amongst all 

 Importers abroad. The volumes are, in addition, in constant demand at 

 British Consulates and Chambers of Commerce in all parts of the world by 

 those seeking information on British Sources of Supply, and a large volume of 

 trade has been directed to this country, by virtue of the publication of this 

 work, which otherwise might have passed to other producing nations. Its 

 claims to a status of national importance are recognised by many who 

 maintain that it is the first serious attempt that has been made to acquaint 

 Overseas Buyers, on a scale worthy of British traditions, with the productive 

 activities of this country. 



The Luncheon presided over by the President of the Council, Lord 

 Desborough, K.C.V.O., to commemorate the production of this great work, 

 held in London on July 8th, 1920, was attended by many of our Leaders of 

 Industry and by the Consuls and Trade Representatives of Foreign Countries , 

 who attended out of compliment to British Trade interests and the achieve- 

 ment represented in the production of the " British Standard Exporter." 



Amongst the speakers on that occasion were the Right Hon. F. G. 

 Kellaway, at that time Minister for Overseas Trade in H.M. Government ; 

 the President, Lord Desborough, K.C.V.O. ; the Hon. Sir Thomas McKenzie, 

 K.C.M.G., at that time High Commissioner for New Zealand ; and the Hon. 

 Sir John Cockburn, K.C.M.G., late Agent-General for South Australia. 



In my capacity as Founder and Director of this movement for 

 the expansion of British Export Trade, I beg to again thank our many 

 supporters both abroad and in this country, and to express the hope 

 that I may still look for their continued co-operation in securing to this 

 movement the acknowledgment it justly merits in the introduction of 

 business to the Advertisers, by on all occasions quoting this medium as 

 the source of their information. 



(Signed) E. NOEL BARKER, 



Founder and Director. 



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