to 



SALT LAKE COMMERCIAL CLUB 



influence is far reaching and very often the pleased visitor becomes a 

 satisfied investor and frequently a resident. 



Pleasing environment of a well equipped city offers an uncon- 

 scious inducement to the itinerant to prolong his visit, during which 

 the active man of business is certain to inquire relative to local condi- 

 t : ons and opportunities. The longer the visitor remains the greater 

 the likelihood of his engaging in the affairs of the community. This 

 interest in turn ex- 

 tends to his associ- 

 ates, all of which 

 tends to the up- 

 building of the 

 state. 



It is outside cap- 

 ital for develop- 

 ment of which all 

 western states 

 stand in need. No- 

 where in the inter- 

 mountain west do 

 so many opportu- 

 nities exist as in 

 Utah, a state which 

 has within its 

 boundaries all of 

 the resources of an 

 empire. No western state stands more in need of financial assistance 

 to develop its wonderful resources than Utah resources which are as 

 yet, practically untouched and local capital, however actively it may 

 be employed, is far from sufficient to realize even a fraction of the 

 results which are possible with the opportunities everywhere at hand. 



