CO-OPEEATIVE DAIRY SOCIETIES 53 



of the society was Anders Nielsen, Svejstrup Ostergaard. The 

 trade mark of the society, viz. : — 



LUR BRAND 



was registered in Denmark and in England, and|in 1905 also 

 in Germany, where Danish butter was in increasing demand. 

 The mark was stamped (" hot-pressed ") along the whole 

 length of two opposite staves in the butter cask before the 

 staves were fitted in the cask : from 1906 the mark was also 

 printed on a piece of thin paper to be laid on the top of the 

 butter inside the cask. 



The zeal of this society and its energetic chairman brought 

 it about that all Danish butter exported from Denmark was 

 voluntarily marked with the " Lur Brand." Lur is the old 

 Danish name for a war trumpet as used by warriors in the 

 Bronze Age. The lurs were always sounded in pairs. The 

 mark consists of two pairs of lurs and the words " Lur Brand " 

 and '' Danish Butter." Having accomplished the chief aim, 

 and gradually secured the support of the Danish exporters, 

 and having from the first met with decided approval from the 

 provision trade in Great Britain, the C.W.S. being among the 

 first to require that all the butter they bought in Denmark 

 should bear the new brand, the Danish farmers, as represented 

 by the Associated Danish Agricultural Societies, the Union of 

 Dairy Associations, the Butter Mark Society, and the Dairy 

 Managers' Society, approached the Minister of Agriculture in 

 December, 1903, with a request that the Butter Mark, 

 which was already then in use on nearly all Danish butter 

 exported, might be made compulsory by Law. The following 

 year a Bill was prepared and on the 30th March, 190G, a Law 

 received the Royal sanction, under which by a Royal Decree 

 of 30th August,. 1 906, the " Lur Brand " became a complusory 

 mark for all butter produced in Denmark from pasteurised 

 cream and intended for export. Under the same Royal Decree 

 a very similar mark was ordered for use on all Danish bacon 

 exported from Denmark. The mark for bacon was registered 



