42 THE CONNECTICUT POMOLOGICAL SOCIETY. 



have the Red Label Brand of peaches, tell them the bottom 

 of the basket is as good as the top — if not better. Keep 

 talking it, and after awhile the people in our large markets 

 will believe you and then there will be no trouble to sell 

 your fruit at top market price, and they will call for more 

 than you can furnish. So I say again, you must keep 

 talking your goods. 



If you toot your little tooter, 



And then lay down the horn, 

 There's not a soul in ten short years 



"Will know that you were born. 

 The man that grows the pumpkins 



Is the man that plows all day, 

 And the man that does the humping 



Is the man that makes it pay. 



Not only is this true in the fruit business, but it is also 

 true in other lines of goods that are put upon our markets. 

 Notice the different brands of soap. See how extensively 

 they are advertised. Think of the vast amount of money 

 spent for this purpose; but it certainly must pay or they 

 would not do it. See what a trade Curtice Bros. Co. of 

 Rochester, N. Y., have worked up on their Blue Label 

 catsup. Even the children know what that is. Why, I 

 have a liitle boy, seven years old, who is very fond of 

 catsup. He cannot read very well yet, but he can tell the 

 colors, and when he sits down at a strange table and sees 

 upon it a bottle of catsup, he will turn the bottle around to 

 see if there is a Blue Label upon it. Why? Because he 

 knows that if it has, it is all right, and he thinks it about 

 the best catsup made. Therefore I call your attention 

 again to the necessity of establishing a brand. I am quite 

 sure your President will agree with me in this from his 

 own practical experience in that line. 



Now, we have grown the fruit right; got it put up right 

 — under a brand of your own. Now, how shall we put it 

 upon our markets; or, in other words, how shall we 

 market it to the best advantage. If you have only a small 

 quantity, you may be able to place it on your home 

 market; but, if a larger quantity, you will have to seek 



