176 VEGETABLE GARDENING 



each crate or basket giving the number of the packer. 

 This system secures better work and makes it possible 

 to locate careless packers when complaints are made. 

 Packing may be done by the piece if desired. 



229. Advertising. All classes of producers find that it 

 pays to advertise. If you have something to sell that is 

 really good, let people know about it. If you are selling 

 vegetables that you know will please dealer or consumer, 

 the package should contain information telling where 

 more vegetables of the same kind can be procured. 



There are many different methods of advertising. 

 Branding the product or the package is effective. The 

 brand may consist of a small round or rectangular label 

 pasted on each specimen. A New Jersey melon grower 

 uses the following legends, printed with red ink on white 

 paper: "Guaranteed, grown by , 



Moorestown, N. J.," and "Jenny Lind cantaloupes, grown 



by , Moorestown, N. J." The 



paper, which is about 2 inches wide and 3 inches long, 

 requires only a moment to paste. Printed paper wrap- 

 pers of various sizes and colors may be bought of special 

 dealers. They are particularly desirable for tomatoes, 

 eggplants, peppers and cauliflower. A common practice 

 is to place rather large and substantial labels on the pack- 

 ages. Printed cards are sometimes placed immediately 

 under the cover and occasionally in the interior of the 

 pack. A tomato grower claims that the following state- 

 ment, placed about in the middle of each half-bushel 

 basket enables him to average 10 cents more a basket a 



season : "Grown by , Hammon- 



ton, N. J." The crop is sold on commission in Philadel- 

 phia. If the consumer asks his grocer for another 



basket of Mr. 's tomatoes, the grocer is, 



of course, practically compelled to buy the same kind 

 from the wholesale dealer. Advertising of this char- 

 acter is always effective, 



