MARKETING 177 



Circulars and postal cards tastefully worded and illus- 

 trated can sometimes be used to advantage. Newspaper 

 advertisements are valued by some gardeners who sell 

 at retail. A Minnesota grower who supplies consumers 

 carries a newspaper advertisement for six months of the 

 year, changing it in every issue. The market wagon 

 should be neatly lettered. Gate bulletins are useful when 

 vegetables are for sale at the farm. 



230. Market wagons. The size of the market wagon 

 will be determined by the number of horses to be used, 



FIG. 52. PHILADELPHIA MARKET WAGON 



character of the road, method of selling and volume of 

 produce to be handled. The carrying capacity of a one- 

 horse wagon should seldom be less than 1,500 pounds, 

 and on hard, level, smooth roads, it should be from 2,000 

 to 3,000 pounds, especially if the vegetables are to be 

 shipped or sold at wholesale. Wagons for two and three 

 horses are made to carry from ij/2 to about 8 tons, a 

 three-ton wagon perhaps being the most popular size. 

 A large and satisfactory wagon recently built by a Bos- 



