MARKETING 



181 



quently and painted as often as necessary to keep them 

 looking bright. A neat wagon, tastefully painted and 

 lettered, attractive horses and harness, draw attention 

 and command the respect of other classes of business 

 men. 



231. Auto-trucks. Market gardeners and truckers in 

 various parts of the country are beginning to use auto 

 trucks for delivering vegetables. This form of trans- 

 portation is especially desirable for long hauls and when 



FIG. 56. AUTO DELIVERY TRUCK USED IN ERIE 

 COUNTY, PA. 



the roads are good and comparatively free of steep 

 grades. The increased speed is an important factor, not 

 only in reaching the market, but in making quick deliv- 

 eries after the market has been reached. The cost of 

 maintenance is probably no greater than for a heavy 

 team and a good wagon. Figure 56 shows an auto truck 

 used by a grower in Erie County, Pa. 



