MARKETING 187 



237. Distribution. The question of distribution is one 

 of the most important and most difficult problems in 

 commercial vegetable gardening. The main cause of 

 market slumps is uneven distribution. The supply of a 

 given vegetable may be meager in one city and plentiful 

 in another. Were the crops of the country as a whole 

 evenly distributed, slumps and extremely low prices 

 would seldom occur. The individual should do all in his 

 power to prevent crowding the market, but he is practi- 

 cally helpless in most instances. It is a question for 

 organizations to deal with, and it is considered more fully 

 in the next chapter on co-operative associations. 



