•i888. 



POPULAR GARDENING. 



EXTENDING THE CIRCULATION. 



The Possibilities of a Dollar Hor- 

 ticultural Journal. 



That Popular Gaudening and Fruit 

 Growing to-day has more than double, per- 

 haps three times the circuhitiouof any sim- 

 ilar journal in America can be no great 

 surprise to its readers, (or they know the 

 paper. Still, it should be remembered that 

 this journal has but recently entered upon 

 its fourth year, being, however, in a sense 

 the successor of five purchased journals. 



Popular Gardening and Fruit Grow- 

 ing has won its place through the agency of 

 several potent factors. First, a devotion to 

 supplying popular information on the beautiful 

 and useful art of liorticulture attractively, and 

 at a popular price. Second, the enterprise which 

 secured to it the strength of five purchased jour- 

 nals. Third, the kindness 

 of its readei-s in speaking 

 well of it to their friends, 

 and sending in thousands 

 of their subscriptions. 



To the foregoing, still 

 another factor must be 

 added. We refer to the 

 marked impro\ement in 

 the journal itself, from 

 month to month, made 

 possible by the very in- 

 crease of circulation 

 alluded to. Our readers 

 hardly need to be re- 

 minded of this. First a lU 

 page paper, then increased 

 to 20 pages, and later to 

 38 and 32 pages regularly, 

 with even 36 pages for some 

 months, while all know 

 that in all this time the 

 character of the matter, 

 engravings, etc., has fully 

 kept pace with this increase 

 in size. But if all this is F.l,-gant Plate Glass 

 past history of a paper Thermometer. (For 



. 1 J. * -A ■ one new naiiie and 



yet scarcely out of its m- ^ ^^^ ^^^ ^^^ , , 



fancy, what may not be ex- 

 pected of the same with increasing years V 



Following is what the manager who has guided 

 the journal's affairs from the first, confidently 

 would have his friends be prepared to see, and 

 may he saj', to assist in securing, in the not dis- 

 tant future, namely: From six to ten subscrib- 

 ers to Popolar Gardening and FRtnr Grow- 

 ing where now it has one, and the journal im- 

 proved in various ways now had in x-iew, to cor- 

 respond, with no change in the price. 



Surely would not such an end, in the inter- 

 ests of an improved American horticulture, be 

 worthy of the very best efforts of publishers, 

 editors, and readers alike V We think so, and to 

 show the enterprise which now is on foot for 

 bringing about this end with great advantage to 

 all, we invite every reader's attention to what 

 is set forth in the pages which follow. 



The plan in brief is this: Every reader of the 

 journal is in\-ited to do what he or she can to- 

 wards bringing the merits of this popular Dollar 

 Journal to the attention of their neighbors and 

 friends near and far. Then for all new subscrib- 

 ers sent to us we will give a most liberal return 

 in the choice of one or another of the first-class 

 articles described in the following psiges. 



How we can afford to make such extremely 

 liberal offers as follow is easily explained: First, 

 through gi\ing the premiums for new subscribers 

 only. Second, by purchasing these premiums for 

 cash at the lowest wholesale figures. 



The liberality of these premiums can only be 

 appreciated by carefully reading the separate 

 proposals, realizing at the same time that they 

 are offered fur subscribers, not to a two or three 

 or four dollar Journal, tjttt to a guperior journal 

 cost-.ng only One Dollar a year. It is easier to get 

 a dozen subscribers to such a journal costing One 

 Dollar than six subscribers to one costing even 

 but half as much more. 



Let it be distinctly understood that we can 

 give premiums only for new subscribers^ not for 

 renewals. Our journal costs too much for that; 

 we must hold the present readers by the value 

 of the journal itself. The premiums must be 

 looked upon as wholly in the nature of an expen- 

 sive advertising outlay for getting the journal 

 into new families. But as explained under 

 "Conditions on Which Premiums are Given,' 



it is the present subscribers, and they only, who 

 can participate in the marked benefits. 



Something: About the Articles 

 Offered In these Pages. 



For making the home pleasant to yfixmg and 

 old. For having things handy. For causing joy 

 through the giving of presents. For instructing 

 and entcrtaitnng all members of the family. 

 These were the thoughts constantly had in mind 

 by the conductor of this journal, as personally 

 he chose one by one the premiums here offered. 



It was a pleasant task to choose premiums 

 for such a purpose. At the price named each ar- 

 ticle is absolutely the best of its class in the mar- 

 ket. In scores of instances we could have secured 

 things pleasing to the eye for half the price here 

 quoted, but investigation showed the articles 

 lacking in some respect and not good enough 

 for our Popui.AR Gardening family. Having 

 in view the making of many new friends, it would 

 be very stupid in us to offer inferior articles. 



Indeed we are free to say, after all the pains 

 taken to choose these articles, that the average 

 buyer who may be in a degree unfamiliar with 

 the article desired, runs a greater risk to buy 

 through personal inspection over a counter, than 

 to come to the Populak Gakdeninq Store 

 House for supplies. This is especially true of 

 silver ware, watches, etc. If any other articles 

 in the line offered are wanted, we shall be glad to 

 furnish such on terms or at prices to be given by 

 return mail, if our readers will state their wants. 



What family should now go without the 

 every day table adorned with beautiful Derby 

 Silver Ware or Roger's unequalled Forks, Spoons, 

 etc. Head the terms for such; every member of 

 a family can assist in procuring beautiful sets. 



Why have any one suffer injury to the eye 

 sight from poor lamp light when the Cleve- 

 land Student Lamp, making the most perfect 

 light known, is furnished on the terms we name ? 

 Who needs now to be without a good Dictionary, 

 or Books, or Watch, or Camera? Should not 

 mother orsister have a Gold Thimble for common 

 use, or an improved Sewing Machine or Carpet 

 Sweeper, or any one of hundreds of other articles 

 to lighten the work and to give joy;? 



Many of the articles could not be surpassed as 

 holiday, wedding or birthday presents. That 

 is worth thinking about. 



On Obtaining Subscribers. An Easy 

 Task with this Dollar Paper. 



First of all this i-ising journal is only beginning 

 to be known. In every neighborhood there are 

 many persons actually u'aitino to learn more of 

 it and to subscribe. People will look at and sub- 

 scribe for a bright, original, low-priced, new jour- 

 nal like this, who would pass the older ones by. 

 Many, who for the first time examine its contents, 

 engravings, costly paper, etc., equalling the high- 

 priced $4.tl0 monthlies very nearly , wonder that its 

 price is not several times greater. Take an annual 

 volume with its nearly 300 large three column 

 reading pages all carefully written and edited, its 

 more than 3.50 engravings, some of them very 

 costly; its fine calen- 

 dared book paper; its 

 3,000 articles with a 

 complete index, and 

 it is safe to say that 

 no other work of 

 three dollars,contains 

 so much practical, 

 boiled down infor- 

 mation. Here it is to 

 be had for a single 

 Dollar. 



Its popular style is 

 much in its favor. 

 Seven persons in ten 

 who are land owners 

 in country, village, or 

 town suburbs have 

 some interest in hor- 

 ticulture, be it in 

 orchards, lawns, win- 

 dow flowers, or vege- 

 table growing. They 

 may never have taken 



a journal in this line, but they should and often 

 quickly will if their attention is but rightly 

 brought to its usefulness and low price. People 

 like to read of these things. Children shoidd 

 be encouraged to take an interest in improving 

 the home and grounds by horticulture. 



In getting names, let an earnest start be made 

 with a determination to succeed. The writer well 



knows how this is, for he himself yeai-s ago, 

 when a youth of si.xteen, raised a club of Kl sub- 

 scribers t(j a $1..')0 monthly journal in a single 

 season, by giving to the work only his spare 

 hours. People pay out a dollar so much more 

 readily than one dollar and a half. 



It is work in which every member of the 

 family can join; father when he goes to town or 

 calls on business friends; 

 mother or sister as they 

 make neighborly visits; 

 boys and girls when doing 

 errands, or any or all may 

 make a business of get- 

 ting subscribers, with ad- 

 vantage to themselves. 



The best way to secure 

 subscribei-s is to take 

 one of your copies and 

 have your friend look 

 it over as you ytmrself 

 turn every leaf leisurely, 

 speaking of the contents, 

 engravings, fine print- 

 ing, and other good qual- 

 ities, at the same time. 

 The Best Time. Two Papers Extra. All sub- 

 scribers received in November will be given the 

 last two issues of 1888, and all of 1889 for their 

 dollar. This makes November the best month in 

 the year to get names, but there is still another 

 reason why this is so. We refer to the fact that 

 people usually make their changes of papers, if 

 any, at about this season, and by applying to 

 them before this is done, they can the more easily 

 be interested in a paper that is new to them. 



Avery Transplanter. 



{.Small size for one new 



name. .See Premium 20:).) 



Conditions on which Premiums are 

 given. Read very carefully. 



1. Price of Paper. The price of Popular 

 Gardening and Fruit Growing is One Dollar 

 a year, whether singly or in clubs. 



3. What Names Count. Premiums are given 

 only to lyresent subscribers (those who are receiv- 

 ing the paper regularly) for obtaining iic ic sub- 

 scribers iu families where the paper is not now 

 received; no renewal, and no transfei'S from one 

 member of a family to another can count. If 

 names of either such are included as new ones, 

 all rights to a pi'emium will be forfeited. 



3. If any person not now a subscriber will first 

 subscribe for the paper, he may after haring 

 received a copy, work to secure new subscribers 

 and obtain premiums. No person's own subscrip- 

 tion shall count in a premium. 



4. Renewals. While no premium is allowed 

 on renewals, if in view of our extremely liberal 

 offers for new names, any friends will along with 

 new names sent, also send whatever renewals 

 they meet (always placing such names in a sepa- 

 rate list,) we will appreciate the favor. 



5. Names that Don't Count. Gift subscrip- 

 tions don't count. A name that comes to you 

 without effort as when a friend asks you to send 

 their subscription, can't count, if sent alone; the 

 object of these premiums is to inxjiire effort. 

 No premiums will be given to wholesale club 

 agents, or to any names that come through such. 



Quadruple Plate Silver Ware, Highest Standard, (I7ic beautiful Butter Dish 



for two new names; the Syrup Pitcher for four new names. 



See Premiums 6 and 9.) 



8. The expression "new names" in each offer 

 refers of course to one full yearly subscription, 

 and the pay therefor of one dollar in each case. 

 When it says for so and so many new names and 

 a certain amount (for example Premium No. 33 

 for three new names, and .50 cts.) this means one 

 dollar for each new name and the specified 

 amount or amounts in addition. 



