48 The Connecticut Pomological Society 



to whet his appetite for it — to let him acquire the habit of 

 taking it from the office and then we write him: ' Since such 

 a time, we have been sending you the paper and we hope 3'ou 

 find it a help. May we have your subscription ?' I assure 

 you we are quite apt to get a postal, saying: 'I am reely too 

 huzzy to read trade papers,' and he spells really with two e's 

 and busy with two z's. 



"It is not difficult to picture that man hurrying to his place 

 of business before daylight, to put seven barrels of apples on 

 a wagon and five crates of fruit on a truck and then for the 

 rest of the day chewing a five-cent cigar and telling the Chi- 

 nese laundryman next door what ought to be done with the 

 tarifif. That's the kind of a man who is too busy to read a 

 paper devoted to his interests. 



"Imagine if you can, our good friend Hale leaving anything 

 about peaches unread during the peach season. If I remem- 

 ber rightly, I had some difficulty in making him a convert, not 

 that he didn't believe there were things to be told, but he 

 doubted my ability to tell them. I am not quite sure that he 

 is convinced yet, but at any rate he now gives me the benefit 

 of the doubt. 



"And now another point with regard to the mechanical 

 side of a trade journal. It. should be well printed, in clear 

 type, on good paper, and attractively arranged under con- 

 spicuous headings so that it may be a pleasure rather than an 

 effort to read it. It makes a world of difference whether 

 your dinner is served on broken plates and over soiled table 

 linen, or whether the table and appointments are carefully 

 arranged by a competent waiter, and the same principle applies 

 to a weekly feast of reason and flow of soul, even though 

 there be a strong business flavor to the gifts the gods have 

 provided and the printer's devil has put forward. 



"There are, as well, duties which the subscriber is apt to 

 forget. Reciprocity should prevail. If a reader gets from 

 some communication, valuable ideas which save him time or 

 money or labor, he should allow his conscience to assert itself 

 and during the long winter evenings sit down and write out 

 the result of some of his own investigations and experiences 

 for the benefit of the other man. It will be good mental 



