SIXTEEX'IJI ANNUAL MEETING. 33 



whore it is mrowii, WKuld be belter tlian one of less color 

 grown in another locahlw 



The soil and other conchtions ha\e nmcli to do with tlie 

 fla\or. The color is alwaws to be taken into consideration 

 when we select fruit for our faniil}' use. But the money value 

 of color is \er\- great, and it doesn't matter mucli where that 

 coloi" comes from. The bright color catches the eye — and you 

 who grow fruit for sale all know that we have first to catch 

 the e}-e before we can catch the pcjcketbook. Color in fruit 

 catches the eye on the stand or in wholesale market and attracts 

 attention, and that is the secret of all good advertising — attract 

 attention. The color in fruit is the best advertisement that a 

 fruit grower can have. High colored fruit of inferior fjuality 

 sells quicker and at higher prices upou the whole thau does 

 poorl}' colored fruit of higher (juality, except to the few cus- 

 tomers who are "on to the job" and know \vhat constitutes 

 Cjuality in fruit. 



High color in fruit has an enormous \alue in cash and is 

 not to be lost sight of by any commercial fruit grower. If 

 you anal}'ze it upon a percentage basis you w'ill find that color 

 w ill add from 2S to 40 per cent, to the selling value. 



Regarding peaches, the same result will follow the growing 

 of a highl}- colored peach of perhaps inferior quality. They 

 sell better than a poorly colored peach of more excellent quality. 

 Color is usually an indication of quality. You take the Old- 

 Mixon peach ; sometimes it is very pale, but w hen you get a 

 highly colored one it is one of the best on earth. The Elberta 

 peach is abominably poor, Imt if you get a bright colored one 

 you may expect to get a better (piality than where you get one 

 with the ordinar\- blush. 



This color value cannot be fully measured in dollars and 

 cents, but it is an enormous \-alue. The question is how^ to get 

 this color. 



The first thing is clear air and sunshine. The reason we 

 get less apples (our standard fruit) of high color is lack of 

 clear air and sunshine, as so many of our Connecticut apples 

 are grown on x-alley lowlands. 



Take the United States as a whole, and we find in the arid 

 regions of the Rocky Mountain country even down to the 



