120 THE CONNECTICUT POMOLOGICAL SOCIETY. 



but it has been done at a cash profit to the association. This 

 proht, amounting to many thousands of dollars, has been 

 expended in the grading and graveling of our public highways, 

 until we have now reconstructed several miles of first-class 

 gravel roads. Before our association began this work 200 or 

 250 baskets were considered a good load for a team, while now 

 "our teams handle more easily 500 to 600 baskets, actually 

 doubling the earning capacity of a team and its driver. Our 

 combined influence also led the railroad to donate 300 cars of 

 gravel for this road building. \\'e find that, where a single 

 individual has trouble in getting the ear of the railwa}' of- 

 ficials, the representatives of an organization of 400 shippers 

 receive a most respectful and gracious hearing. .V re- 

 view of the work done by this association will show that 

 we have, in a large measure, corrected the faults numbered 4, 

 5,6,7, 8,9, 10 and 14. 



Individual Private Market. 



A third system of marketing is that of the individual priv- 

 ate market — shi|)ping on orders direct to the consumer. There 

 are a number of wealthy people who are glad to pay a fancy 

 price for a really fancy article and many small growers of 

 first-class fruits find much profit in supplying these customers. 

 The fruit must be the best and graded and packed most care- 

 fully. The deal is cash, so that faults numbered 1. 

 2, 3, 11, 12 and 13 are thus corrected. For several years we 

 have supplied a small amount of this trade from our own 

 farm, the gain being the higher prices ol^tained, with a growing 

 business season after season, our products being advertised by 

 our satisfied customers. But there are many details in the 

 system, so that more and better help are required and this 

 business must be done on a small scale. This method of mar- 

 keting is generally carried on in connection with some other 

 more extensive plan. 



Home Market with Foreign Buyers. 



In the large fruit centers, one of the most satisfactory 

 manners of marketing is by attracting outside buyers to come 



