178 THE CONNECTICUT POMOLOGICAL SOCIETY. 



"J. M. Hubbard, Middletown. 



"G. G. Tillinghast, Vernon. 



"Prof. E. R. Bennett, Storrs Experiment Station. 



"Chas. I. Allen, Terry vi lie. 



"A. N. Farnham, New Haven. 



"Prof. G. P. Clinton, Connecticut Experiment Station. 



"C. K. Graham, Connecticut Agricultural College, and 

 others. 



"At least two and sometimes three speakers w^ill be as- 

 signed to each Institute, the Institute consisting of morning 

 and afternoon sessions or afternoon and evening sessions as 

 best suits the locality where held. Suggestions as to speakers 

 and subjects desired are always welcomed and will be helpful 

 to us in making up program. Music, recitations, etc., by local 

 talent should form a part of every program. 



"How TO Advertise an Institute. — The success or fail- 

 ure of the Institute depends very largely on the amount of ad- 

 vertising given it. The more who attend, the greater the good 

 accomplished by the meeting. We must see to it that all tlic 

 people of the town know in advance of the Institute, and above 

 all a notice and program must be put info every fanner's Jwiise 

 zvithiii dririiig distanee of the meeting. The State Committee 

 will meet the expense of all advertising, but must depend upon 

 the local committee to distril)ute the same. First, larg"e posters 

 announcing the date, place, and names of speakers will be sent 

 you. Following this, the detailed programs will be furnished 

 for general distribution and in addition, if you can use them, a 

 quantity of attractive cards calling attention to the Institute, 

 which may be circulated in the public schools, to be carried 

 home by the children ; or through the rural mail carrier, or by 

 any means that can be devised by the local committee. 



"But no matter how you do it — advertise the Institute 

 thoroughly. 



"In conclusion, wc would suggest to the local committee 

 that some responsiljility for the success of the Institute rests 

 upon them. See that all the necessary arrangements are made 

 in time. Talk about the meeting freely and urge everybody 

 to come, for we can assure you no one will be disappointed and 

 that it will prove to be the best thing of an educational nature 

 that ever came into your town." 



