SEVENTEEXTU AXXi'.IL MEETJXG. u; 



of our fruit, in niv judgment we have got to do four special 

 things : In the first place, we have got to make our apples fit 

 the papers — if I may put it that way ; in the next place, we 

 have got to approach the most susceptible member of the 

 family if we are going to increase our sales of fruit. If you 

 go to the head of the family and tell him his family ought to 

 have more fruit, the chances are he won't buy any. You 

 have got to approach the susceptible members of the family— 

 the wife and the children. In the next place, you must make 

 apple eating fashionable. Make the people think it is the 

 proper thing to eat apples. To do this you must keep ever- 

 lastingly and eternally at it. If we once start a campaign of 

 apple eating, we must make up our mind we can't stop after 

 a vear. We must make it our business ; the first thing we 

 think of in the morning and the last thing before we sleep 

 and all through the day. That is the way manufacturers do; 

 that is the w'ay the professional man does and the way all 

 people do who make a success in their trade or profession. 

 Make out a plan and then keep everlastingly at it. with no 

 let-up; keep at it in every honorable and legitimate way. We 

 must do these four things to sell more fruit and the right kind 

 of fruit. 



Mv farm has a curious history. The apple orchard on it, 

 when I bought the place, was a lot of old trees and old stumps 

 of trees, 75 or 80 years old or older. I am told, by those 

 who know, that up to 25 or 30 years ago all the apples that 

 grew on those trees were made into cider. I know there is 

 a legend in our neighborhood that the man who once occupied 

 my farm consumed alone — without any help-:-fifteen barrels 

 of hard cider in one winter. Practically, all the people did 

 wha lived' on that farm was to gather the apples in the fall, 

 have them manufactured into cider and drink it in the -winter. 

 One old man who lived there said he liked to go down to the 

 brook and catch fish and that a fish was never fit to eat imless 

 it could swim three times : once in water, once in pork fat, and 

 once in hard cider. I don't know but I ought to have a cider 

 barrel on top of the windmill with the name of the farm on it. 



