SlirEXTEEXTII AXXUJL MEETIXG. 119 



apples — there is nothiiii^' in this world that advertises the 

 apple as well as a good baked apple in cream. We have them 

 three times a day and sometimes four. You have no idea 

 how those little things will advertise your fruit. The mothers 

 and the children talk about the fine apples they had at a cer- 

 tain place and as others hear those words it sets them thinking 

 about the apple. This kind of talk is just the thing we need 

 in our business. We must not overlook in this country the 

 little, homely things, for they are the very things which count. 

 A man will talk about combinations and trusts that are crush- 

 ing the life out of the nation. He can't touch those things, 

 they are all out of his reach; and nine times out of ten that 

 very man is not controlling himself as he ought. 



How are you going to succeed? Advertising by little, 

 simple things, working them out in your own mind. I know 

 a fruit grower who never starts away from home unless he 

 carries in his pockets two baked apples. I always carry some 

 apples with me, and when I am on the elevated in the city, or 

 whenever someone does me a little service, instead of treating 

 with a cigar, I say "Won't you have something?" and I hand 

 out an apple. A man so treated is always satisfied and pleased, 

 and if I had my way every person would treat in this manner. 

 I am talking about these simple things because they are more 

 easily understood. I wish Chauncey INI. Depew would make 

 one more speech. You know once, when speaking in the 

 Bowery, a person, wishing to show his approval of a certain 

 thing Depew said, cried out, "You're a peach." The name 

 has clung, and whenever a man does anything right, he is 

 styled "a peach." I wish Depew would make one more speech 

 and be told that he was "an apple." 



Talking about approaching the susceptible member of the 

 family, my little boys say it won't do any good to talk with 

 the father about buying apples when he is coming home from 

 his work, for he is tired and hungry. They say the child and 

 the mother are the members of the family to approach. If 

 you can sell apples to ]\Irs. Brown, you may be sure that 

 Johnny Brown will quickly tell Willie Smith and Bobby Jones 



