SEVENTEENTH ANNUAL MEETING. 123. 



eat with their eves. What do I mean ? I mean that class of 

 people are always \ooking- for a high-colored and attractive 

 thing. Eighty per cent, of my customers will pay 18 to 20 

 cents more for high-colored fruit, and I tell you we don't 

 clearly understand yet the commercial value of high color in 

 the apple. The idea of intense culture, large lii^^ht colored 

 fruit, will not serve the trade as well as the high-colored apple 

 will. The whole thing can be summed up in this : be sure of 

 your goods. Get them right, so you can guarantee every 

 apple ; then don't be ashamed of your business ; get into print ; 

 get before the people ; give away a good many apples and be 

 sure you give them to the right persons — the susceptible mem- 

 ber of the family. Begin at home, my friends, and eat a*s 

 many apples as you can there. Make it a part of your duty 

 to have apples on your table in some form every meal. 



I think no man on earth should, if he can help it, embarlc 

 in a business into which he cannot put every ounce of pride 

 and every ounce of honor that lie between the soles of his 

 feet and the top of his head. For my part — speaking for 

 myself — it is one of the greatest things to be thankful for in 

 my life, that fifty years of age finds me in two honorable 

 kinds of business. 



1st. Fruit growing. It seems to me as if the man in tb.e 

 fruit growing business has an opportunity for the highest 

 development of character. 



2nd. .Speaking for myself again — and perhaps more thaix 

 I ought — 1 believe a man who puts his thoughts in enduring- 

 ink may rank beside the pulpit in influence, or he may go down 

 lower than the rumseller if he fails to do his duty. It has 

 been one of the unhappy thoughts of my life that there are 

 so many young men in this world who are willing to take an 

 education from the state, who are willing to hold u]) their 

 heads and their hats and accept forming of the mind ancf 

 training, and then go and sell it all into the services of the 

 rich and the strong, when God gave them those opportunities 

 that they might serve the poor and the helpless and those 

 without offense. When a man can sa\-, "I will serve this 



