YOUR 

 LOGO 



Steps To Creating 

 One That Works! 



Tina Sawtelle 



WHY BOTHER WITH A LOGO? 



Without question...mvest in a logo for your 

 business or organization. A logo is your identifying 

 symbol. Your logo says everything about who you 

 are in a nutshell. Your logo tells your business 

 name, what business you're in, and the quality you 

 want to portray. For most, it is one of the first 

 impressions of your business. And how important 

 can that be to winning and keeping customers?! 

 When creating and using your logo, you are 

 striving for recognition. When customers and 

 potential customers see your logo in advertise- 

 ments, on direct mail pieces, on coupons, on signs, 

 on carry-out trays, on bags and tags, you want them 

 to know in an instant that it is you. You want them 

 to recognize you quickly by your logo. The 

 repetitive use of your logo familiarizes customers 

 with who you are. 



SHOULD I DESIGN MY LOGO IN-HOUSE? 



Personal Computers and Desktop Publishing have 

 tremendous in-house capabilities. If you have the 

 top quality equipment and expertise, you may be 

 able to design and produce your own logo. For 

 most, it is well worth the investment to work with a 

 professional graphic designer to work up your 

 business logo. Your logo is an investment. You will 

 use it over and over and over again for years to 



February & March 1993 

 23 



