Addressing Newspapers by the Thousands 



The lightning-quick method by which the news 

 reaches the subscriber before it grows "stale" 



tinuously. The string of aluminum plates 

 is run at rapid speed under a wheel anvil. 

 A stamping plate underneath presses the 

 paper mailing-strip and the inking ribbon 

 against the embossed plates round the 

 wheel anvil, thus printing one address as 

 each plate rushes by. The result is that 

 thirty thousand names can be printed on 

 the paper strip in one hour. 



A motor-driven typewriter is used to 

 emboss the names and addresses on the 

 aluminum plates. When a key is pressed, 

 two lever arms are operated instead of the 

 one on an ordinary typewriter. The motor 

 at the same time presses the corresponding 

 letter plunger and die through the plate, 

 embossing the letter upon it. After several 



A motor-driven 

 typewriter em- 

 bosses the subscri- 

 bers' names and 

 addresses on 

 aluminum plates 



Reels of the alumi- 

 num plates are run 

 through the press, 

 printing as many 

 as thirty thousand 

 names an hour ' 



CHEAPER and quicker than the lead- 

 type methods of printing the ad- 

 dresses on newspapers, is the new 

 system which uses embossed aluminum 

 plates. The addressing of daily news- 

 papers by the former method was a tedious 

 task. Now the same task can be done 

 by machinery with the saving of half the 

 expense and of considerably more time. 

 Instead of using a printing press to 

 mark each address individually, the new 

 system employs a reel of embossed alumi- 

 num plates which, print the addresses con- 



thousands of these plates are embossed, 

 they are all built up into a huge reel by 

 simply catching the hinges together on 

 their ends. 



After a long mailing strip has been 

 printed, the modern newspaper office runs 

 it through a cutting machine. Here the 

 printed names and addresses are separated 

 and then pasted upon the newspapers, all 

 automatically. 



It takes methods such as these for a 

 great newspaper to reach its patrons daily 

 before its news becomes "stale." 



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