THE STRAWBERRY JUNE 1906 



THE STRAWBERRY 



A MONTHLY MAGAZINE DEVOTED TO 

 THE INTERESTS OF STRAWBERRY 

 PRODUCTION IN ALL ITS BRANCHES 



Published the First of Each Month by 



The Kellogg Publishing Company 

 Three Rivers, Michigan 



W. H. BURKE Editor 



F. E. BEATTY - Instructor in Cultural Methods 

 ARTHUR D. AVERY .... Manager 



ROBERT S. FOUNTAIN, 



Advertising Manager, 



1603 Manhattan BIdg., Chicago, III. 



SUBSCRIPTION PRICE: 

 United Slates and Canada - - -$1.00 

 Foreign - - . . . 1.25 



Entered as second-class matter at the PostofBce at 

 Three Rivers, Michigan. 



JUNE, 1906 



JUNE is here, with all its wealth 

 of beauty, warmth and color, and 

 we should make the most of it. 

 With this issue. The Strawberry 

 passes the first half-mile stone — a half- 

 volume is complete. The event calls for 

 just a word by way of recognition of the 

 extraordinary results that have followed 

 the establishment of this magazine. It is 

 doubtful if in all history a publication has 

 received a more cordial welcome from 

 those to whom it especially appeals than 

 The Strawberry has enjoyed. Subscrip- 

 tions have flowed in in one steady stream, 

 and this has led to phenomenal results 

 for our advertisers. Our readers have 

 expressed themselves as more than satis- 

 fied with the instruction and advice given 

 them, and many have gone so far as to 

 tell us that advice given has changed fail- 

 ure into success. 



WE should be lacking in appreciation 

 of the good things our friends have 

 said and done did we not acknowledge 

 these fine courtesies, and we are confi- 

 dent that the cordial relations thus created 

 are to be firmly established by time. For 

 it is the earnest purpose of the publishers 

 to make the magazine better as the 

 months pass and of increasing value to its 

 readers. And our ambition it is to in- 

 crease the size of The Strawberry family 

 during these pleasant days of June. To 

 that end we call your attention to the of- 

 fers of cash prizes for those who send us 

 in the largest clubs of subscribers during 

 June and up to the 20th of July. What 

 may not the bright boys and girls accom- 

 plish in this way during vacation days? 

 And the industrious housewife, intent 

 upon securing some pin money all her 

 own, may find here just the opportunity 

 she seeks. Nor need the man of the 



house feel that he is left out, for the pos- 

 sibility of getting $20 in addition to gen- 

 erous commissions allowed on every an- 

 nual subscription sent us is one large 

 enough to tempt him to take part in the 

 contest. Who will win that capital 

 prize.' 



A ND we have another plan along this 

 •*'• line also, in which we ask your per- 

 sonal cooperation. If you are a regular 

 subscriber to The Strawberry and are in- 

 terested in its purpose, its work and its 

 success, and find in your copy of this is- 

 sue a subscription blank upon a perfor- 

 ated card, will you not kindly read that 

 blank and pass it on to some friend, ask- 

 ing him to become a reader to this per- 

 iodical? If each one of our subscribers 

 should secure us just one other, it would 

 double our list at once, and while we are 

 interested in that fact because of the ad- 

 vantage it would be to us, we also are 

 interested, and we believe in this you 

 heartily join us, in the spread of the gen- 

 eral intelligence regarding strawberry cult- 

 ure, strawberry production and strawberry 

 marketing which this publication encour- 

 ages. If we are right in this matter, and 

 you are thus interested, will you not 

 help us by presenting our special trial of- 

 fer to your friends? 



SOMETHING of what has been done 

 for our advertisers is indicated by the 

 enthusiastic letters we are receiving from 

 them. We can do no better than to 

 quote from a few of them. The Wallace 

 Machinery Co., manufacturers of spray- 

 ing machinery, Champaign, III., in a let- 

 ter dated May 12 say: "Your little 

 journal certainly is a business getter. 

 Without doubt, we have had more in- 

 quiries from our adv. with you, with but 

 one exception, than from any other 

 source. Greening Bros., nurserymen of 

 Monroe, Mich., write under date of May 

 5: The returns received from The 

 Strawberry have been satisfactory to us. 

 We received 107 inquiries from the 2-inch 

 ad. in the March issue." In other words 

 that little ad. cost them $4.20, and this 

 makes the cost of each inqutry received 

 as a result a fraction under 4 cents. It 

 is to be doubted if any other publication 

 on their list brought Greening Bros, so 

 much business in proportion to the 

 amount expended for advertising. Pretty 

 good for a youngster, isn't it? 



'T'HE cold snap of May 6-7 afl^ected a 

 ■^ large section of the country, and re- 

 ports from southern Indiana and Ohio 

 and from Kentucky indicate that con- 

 siderable damage was done to strawberries 

 in sections where the plants were set on 

 low land. Albany, Ind., reports heavy 

 losses; Greenfield in that state reports the 

 same. Marietta, Ohio, reports say that 

 the most promising crop in the Ohio 

 River valley suffered a loss of $75,000. 



Page I4D 



Secretary L. A. Goodman of the Missouri 

 State Horticultural society, says the loss 

 was very slight in his state, although it 

 was due to prevailing winds that the 

 damage was not greater. Regarding 

 these damage reports, however, it always 

 is well to remember that the strawberry 

 is a remarkably hardy plant, that all the 

 blossoms do not appear at the same time, 

 and that fields which have been quite 

 severely frost-bitten frequently give off a 

 generous crop of fine fruit. 



A FTER all, the cold wave that swept 

 '»■ over the South in March did much 

 less damage than was at first reported. 

 Just why people always will insist upon 

 declaring that a fruit failure impends is 

 worthy the investigations of a psycholo- 

 gist. Years ago, when Delaware was 

 headquarters for fine peaches, stories 

 would start from somewhere that the 

 fruit buds down there were killed, and 

 the country lived in mortal fear lest its 

 supply of peaches was to be curtailed. 

 Then the eastern shore of Lake Michigan 

 became the news center of the pessimists. 

 Now it appears to be universal, and the 

 strawberry fields of the South furnish the 

 first stories of spring from these prophets 

 of gloom. But just now the activity all 

 over the South where strawberries are 

 grown gives the quietus to such tales, 

 and in many districts the crop has proved 

 the mostextraordinary in history, as regards 

 both quality and yield. 



ARE you looking for a convenient and econom- 

 ical way to prevent fungous diseases and 

 destroy the insects that threaten your plants? 

 Something that you can pick up in a jiffy and 

 go out to slay the foe with complete confidence 

 of victory? just read the ad\'ertisement of the 

 Lenox Sprayer Co. in this issue of The Straw- 

 berry, and if you are not attracted by that com- 

 pact and simple "knapsack" machine, that car- 

 ries so easily and renders such effective service, 

 we shall be disappointed. And it is worth 

 while to note the bargain-counter offer that is 

 made in connection with this time-tried machine. 

 This magazine consistently has urged the need 

 of a sprayer in the strawberry field as a measure 

 of protection. The Lenox Co. offer a way to 

 secure one under such terius as come within the 

 reach of all. Write them at 1298'j Broadway, 

 New York, if you would have further informa- 

 tion. 



ONE of the biggest concerns of its kind in the 

 world is the National Paper Box Co., 

 whose headquarters is at Kansas City, Mo., 

 but whose branch houses in other cities are af- 

 fairs of large proportions. The berry box is 

 one of the important factors in strawberry pro- 

 duction. Upon its neatness, finish, ability to 

 stand up under the tests to which it must be 

 subjected in going from Held to market, de- 

 pends in no sinall degree the price the grower is 

 to receive for his product. The splendid bus- 

 iness done by this company is eloquent testimony 

 to the quality of its output. If you have not as 

 yet put in your order for boxes, you will make 

 no mistake in investigating the merits of the 

 boxes made by this company. They are in 

 luany shape* and you certainly will find some- 

 thing there that will please you. 



