THE STRAWBERRY FEBRUARY 1907 



SUPERLATIVE RASPBERRY 



WILL LEAD ALL OTHER VARIETIES COMMERCIALLY 



Improved Strain From Puget Sound Achieves Sweeping Triumph Wherever 



Planted— Larger, Richer and More Prolific—Conceded the Best 



Red Raspberry Ever Introduced 



THE Improved Superlative Red 

 Raspberry, one of the wonder- 

 ful products from the Puget 

 Sound country — the real home 

 of the red raspberry — is with- 

 out doubt the most important 

 commercial success achieved in berry- 

 growing for years. As a berry to eat with 

 cream and sugar, it is matchless. Its 

 superior size and appearance and deli- 

 cious taste make it the best market seller, 

 and growers are obtaining a premium 

 price for it. Its shipping qualities are 

 not excelled by any other 

 red raspberry. At the 

 Lewis and Clark Exposi- 

 tion the Superlative was 

 awarded the Gold Medal, 

 the highest award, over 

 all other red raspberries. 

 This new variety is being 

 substituted for all others, 

 wherever introduced, and 

 growers are plowing out 

 old strains to make room 

 for this more profitable 

 variety. 



The Improved Superla- 

 tive Raspberry is con- 

 trolled exclusively by 

 the Chas. H. Lilly Co., 

 the largest and best- 

 known plant and seed 

 house in the West. The 

 following interesting ex- 

 tracts from letters written 

 by some of the most ex- 

 tensive growers in the 

 country describe its qual- 

 ities: 



pie crates shipped East attracted much 

 attention. The merits of the Superla- 

 tive will undoubtedly transform the 

 raspberry industry. No plants for sale 

 at any price, as we need all we can pro- 

 duce to extend our planting." — Snoho- 

 mish Berry & Fruit Co., H. S. Wright, 

 Manager. 



PRACTICALLY INSECT PROOF 



"Superlative is acme of perfection in 

 the raspberry family, excelling all others, 

 and my 50 years of experience covers 



BEST SHIPPER 

 OF ALL 



WILL THRIVE ANYWHERE IN U. S. 



THE fact is well known that berry roots from the Puget Sound 

 country grow better all over the United States than those from 

 anywhere else, but the Superlative will prove this with even added 

 emphasis. Invest in a few Superlative roots now; it will be the lead- 

 ing variety in a few seasons; every one who sees the fruit wants it; 

 your profits will return a hundred-fold. The endorsement of the 

 Chas. H. Lilly Co. is a sufficient guarantee that the Improved Super- 

 lative Red Raspberry is all that is claimed. 



OFFER OPEN TO EVERY GROWER 



I 



T is the desire of the Chas. H. Lilly Co. that the distribution of 



Growers' Association, per W.T. Dalson, 

 Shipper. 



DISCARDS ALL FOR SUPERLATIVE 



"Superlative will revolutionize the 

 raspberry industry in the commercial 

 berry sections. In all my experience, 

 testing practically every new raspberry, 

 I have never had a variety to equal 

 the Superlative. Have discarded all 

 others for this. It outyields any berry 

 of my experience." — J. F. Littooy, Hor- 

 ticultural Inspector Snohomish County. 



STANDS MOST SE- 

 VERE CLIMATE 



The hardiness of the 

 Superlative raspberry is 

 conclusive, as it stands 

 the severe climate of 

 Eastern Canada. Wher- 

 ever introduced it has en- 

 thused the growers. It is 

 very difficult to obtain 

 plants of the improved 

 strain. The Chas. H. 

 Lilly Co. of Seattle, have 

 exclusive sale of the 

 Superlative, and the 

 quantity is limited. 



ITS SPLENDID CHAR- 

 ACTERISTICS 



the Improved Superlative Raspberry shall be as widespread as 



"Hang on the canes 

 well — Are remarkably 

 firm and prove to be fine 

 shippers-Aremuch larger 

 than any other variety. 

 Am convined they will 

 prove larger producers and better ship- 

 pers than any other variety. Will be 

 good seller. I have no plants for sale." 

 — D. F. Sexton, President Snohomish 

 County Horticultural Association and 

 President of the Snohomish Valley 

 Growers' Association. 



WHAT LARGEST GROWER SAYS 



The Snohomish Berry and Fruit Co. 

 have one of, if not the largest raspberry 

 fields in the world. They say: "Any 

 new item of value in the raspberry from 

 a commercial standpoint is of material 

 value to us. We have several varieties 

 under observation. From our experience 

 with the Superlative we will confine our 

 future plantings to this variety. The 

 berry is very large, nearly double that of 

 other varieties, and yields 50 per cant, 

 heavier. Shipping quality is good. Sam- 



possible in order that individual growers all over the United States 

 and Canada may be able to make a start with this grand variety, 

 thereby making a far-reaching and perpetual advertisement for the 

 firm. Owing to the great value and limited number obtainable, 

 it has been necessary to fix a price of $1 each for the roots. Large 

 orders are not solicited, and under the circumstances no reduction 

 can be made in such cases. Improved methods of packing have 

 been perfected whereby the Chas. H. Lilly Co. ship the roots so 

 thoroughly protected that they reach the most distant points across 

 the continent in perfect planting condition. 



many varieties. Has hardy and healthy 

 growth. Fruit the largest of any variety. 

 Quality the very best. Very prolific. 

 Core is very small. Flesh very deep. 

 Seeds very small. Believe it will become 

 the best shipper of all and command the 

 highest price. Fruit does not fall from 

 plant when ripe. Leaves are very large 

 and corrugated, making it practically in- 

 sect proof. Canes mature early. Have 

 no plants for sale at any price." — Wm. 

 Bennison, a Snohomish County Horti- 

 cultural authority, and of wide experience 

 both in England' and America. 



"Do not think I ever saw their equal, 

 and I am an old berry raiser."— F. 

 Walden, Fruit Editor of The Ranch. 



"Superlative raspberries shipped in 

 open crates without refrigeration as far 

 as Kalispell, Montana. Very satisfactory 

 results."— Snohomish Valley Fruit 



Cane is smooth — grows 

 erect — matures early — 

 vigorous, strong, healthy 

 — practically thornless. 

 Leaves thick, dark green, 

 deeply corrugated or 

 wrinkled — practically in- 

 sect proof, as red spiders 

 or mites cannot travel 

 on the leaf— leaf distinct 

 from any other raspberry. 

 Fruit one to one and one- 

 half inches long— very 

 prolific — ripens simul- 

 taneously with earlier 



varieties and continues to end of season with lalost 

 varieties -lobes deep - cores small -seeds small and 

 masticated easily-flavor sub-acid, aromatic per- 

 ceptibly sweeter than other favorite varieties no 

 mustiness color delicate crimson — texture, firm - 

 shipping quality best. 



Order the Superlative Now 

 In ordering use the attached coupon, writing name 

 and address plainly: 



Cut this out and mail to the 



SEATTLE, WASH. 



Enclosed find $ _ for wh ich send me 



Superlative Red Raspberry roots from the Im- 

 proved Strain, at $1.00 each, postpaid. Also send 

 free, postpaid, your complete new Seed and Plant 

 Catalogue. 



Name 



Address ^ - 



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