THE STRAWBERRY SEPTEMBER 1907 



it often results in unnecessary hardship 

 and misfortune to his family. How many 

 young men do our readers icnow, whose 

 parents have left them large farms, who 

 have uferly failed in the management of 

 their farms because there was no available 

 data for them to base a line of action up- 

 on? How many of the abandoned farms 

 in the East today were abandoned because 

 of this circumstance? A system of cost 

 accounting, carefully and accurately pur- 

 sued, would have been a beacon light to 

 such voung men: woidd indeed have been 

 the very foundaiion of a successful and 

 commanding enterprise. 



I he accompanying illustration is a very 

 interesting comparative cost and proHt 

 record, which wascumpiled from the cost 

 account of a four-acre sirawberry paich 

 imder a well organized system. It will 

 be noted a comparative cost per acre is 

 shown for each operation, the total cost, 

 sales and profits, and from this it is very 

 easy to know the exact cost per quart of 

 each crop. 



All other farm products may be treated 

 in the same manner to show detailed re- 

 sults. Three Rivers, Mich. 



WE cannot too strongly urge the im- 

 portance of this matter upon readers 

 of 1 he Strawberry who, at a comparatively 

 trifling expense, may institute a system of 

 cost accounting that shall enable them to 

 know at all times exactly what their crop 

 is costing them, and thus at the end of 

 each year know whither they are drifting 

 in a financial way. By all means investi- 

 gate this matter of cost accounting and 

 systemize your business along the lines 

 here suggested. — Editor The Strawberry. 



pROM the Irish World we receive the 

 * following intelligence which well may 

 be labeled important if true". We quote: 

 "Patrick O'Mara stirred up a sensation at 

 a dinner of wholesale seedsmen the other 

 day, which closed the convention of the 

 American Seed Trade Association at the 

 Waldorf (New York), by announcing that 

 a new fruit is being raised in New Jersey, 



This is the Celebrated 



"Fendall" Strawberry 



Actual size., reproduced from photograph, 



A Limited Numlierof Plants For Sale! 



First com*', first served. $;"> pei- doxen, $15 

 per fifty. $25 per hundred. Yiel^is 

 sixteen thousand eisrlit hundred qts. 



per acre. R^^adv for delivery frnm Ant;. 1st 

 to Nov. 1st, 1907, and sprinir of li>OH. 



Other choice varieties for sale! viz: 



Corsioan, Sr'nator Dunlap. Climax. Pineappli', 

 Orem andGandy, foi-ty cents ($0.40) per dnz. , 

 one dollar and seventy-five cents ($1.7."i) pir 

 fifty. three dollars ($:-! ) per hnnilred.liy fi-fiL'lit , 

 expre.ss or mail. The ■ "F''!!!!;!!! ' ' lifhiL' a pis- 

 tillate. Oorsit-iin, St-natnr Himhip nr t.'Iiniiix fin- 

 excellent mate.s for it. t )no row uf the vaiieties 

 named, then four rows of ' 'Fendall' ' , and s<» 

 on. will yive an ideal strawbeny patch. 

 Send at once for descriptive catalogue! 



CHARLES E, FENDALL, Towson, Md. 



which will be known as the 'millionaire 

 strawberry'. Mr. O'Mara says the new 

 strawberry will be almost as large as a 

 Burbank potato. He visited the farm in 

 New Jersey where the new fruit is grow- 

 ing, and found that nearly two carloads 

 will be ready for market next season." 



UNDER the new laws of the state of 

 Missouri it has been found necessary 

 to reorganize the Missouri State Horti- 

 cultural Society, says secretary Tippin in 

 a circular. As the semi-annual appro- 

 priations by the state could not be legally 

 made under the constitution, the State 

 Board of Horticulture was created by an 

 act of the legislature 1907. The mem- 

 bers of the board are appointed by the 

 governor instead of being elected as by 

 the old society. The new board is: C. 

 H. Dutcher, Warrensburg, president; N. 

 F. Murray, Oregon, 1st vice-president; 

 J. H. Christian, Neosho, 2nd vice-presi- 

 dent; T. H. Todd, New Franklin, treas- 

 urer; W. P. Stark, Louisiana, R. M. Hitt, 

 Koshkanog. C. H. Dutcher was re- 

 elected president of the old society at the 

 last annual meeting and was elected presi- 



PICKING STRAWBERRIES IN THE FIELD OF J. PHEND, NAPPANEE, IND. 



dent of the new board. Geo. T. Tippin 



was elected secretary at the last annual 

 meeting and was also elected secretary of 

 the new board. 



SUBSCRIBER No. 1 to The Straw- 

 berry, the very first person to send in 

 a dollar to this magazine, was Miss S. M. 

 Pollard of Woodside, Minn. We are there- 

 fore particularly interested and pleased to 

 publish the following from the Erskine 

 (Minn.) Echo, and are sure that every 

 reader will take pleasure in knowing of 

 the success of this member of the Straw- 

 berry family: 'Ye editor and family en- 

 joyed last Sunday at the beautiful farm 

 residence of S. M. Pollard in the town of 

 Woodside and were royally entertained. 

 We were asked out to see her strawberry 

 patch and beheld one of ihe prettiest sights 

 it has been our pleasure to gaze upon for 

 a long time. The patch, as she calls it, 

 consists of about one-third of an acre of 

 ground well filled with rows of fine grow- 

 ing strawberry plants, and not a weed to 

 be seen. The plants were heavily laden 

 with delicious fruit, one of which we 

 measured and to our amazement found it 

 to be six and three-quarters inches in cir- 

 cumference and of the most pleasant flav- 

 or. From this patch of less than half an 

 acre. Miss Pollard estimates a yield of 

 about 2.500 quarts of as fine berries as 

 were e\er seen, for which she has a ready 

 local market." 



UNIQUE and valuable is the new department 

 recently created by White's Class Adver- 

 tising Co. in its commodious new quarters at 

 118 West Jaclcson boulevard, Chicago. It is a 

 permaneiit exhibit of the products of the adver- 

 tisers who place their advertising" through this 

 popular company, and it is attracting wide at- 

 tention, while it gives to every investigator a 

 chance to see for himself the merits of the goods 

 advertised. It is also a show place for hundreds 

 of publications. Thus the advertiser, the adver- 

 tisinn medium and the general public are brought 

 toge her on the ground of common interest, and 

 all served by this public-spirited enterprise. 



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