Special Announcement 



to Strawberry Subscribers 



WITH feelings of sincere regret the publishers of The Strawberry magazine are 

 compelled to announce that with this issue The Strawberry ceases existence 

 as a separate publication. The conditions which led to this action are many 

 and pressing. The extraordinary development of the magazine into a publi- 

 cation of international interest, carried with it such a vast amount of labor and an infinitude 

 of detail as to render it impossible for the editors and publishers to give the publication 

 the time necessary to sustain that interest, while on the other hand, the rapid and very 

 large growth of the R. M. Kellogg Go's, pedigree strawberry plant business made insistent 

 deman'd for every moment of the time of the editors and active publishers of the magazine. 



However, just at the time when they had determined to continue the publication not- 

 withstanding these difficulties, and by the employment of additional help to accomplish the 

 desired end, they were notified by the printer who has done so much for The Strawberry 

 typographically that changes contemplated by him in his business would make it no longer 

 possible for him to print the publication. Under these circumstances there was but one 

 thing to do, and that was to make the best arrangements possible for the carrying out of the 

 contracts with our subscribers and the members of our Correspondence School. With 

 this idea in mind negotiations were entered into with the publishers of The Fruitman and 

 Gardener of Mt. Vernon, Iowa, and a contract was entered into under which The Straw- 

 berry will be merged with The Fruitman and Gardener with the November issue, and 

 all unexpired subscriptions to The Strawberry will be filled out by that publication. 



The Fruitman and Gardener is a general horticultural publication, giving informa- 

 tion, instruction and advice on all lines pertaining to the broad subject which it represents. 

 Our subscribers who are engaged in other lines of small fruit culture, or in truck farming 

 or gardening, will find the publication of very large interest and value to them. Under the 

 new arrangement Mr. Frank E. Beatty will continue to act as INSTRUCTOR IN THE COR- 

 RESPONDENCE School of Strawberry Culture, answering questions in The Fruit- 

 man AND Gardener just as he has done through The Strawberry magazine. Therefore, 

 while the members of the R. M. Kellogg Co. are no longer to be, either editorially or finan- 

 cially, responsible for the magazine or its amalgamated successor, the interest in its readers 

 and in the work of furnishing them with information and advice that will insure success in 

 the great field of strawberry production has in no degree been lessened, and both through 

 The Fruitman and Gardener and by mail direct from the Kellogg farm, as in the past, 

 questions will be answered to every member of the Correspondence School. Thus may 

 readers of The Strawberry be sure that not only will there be no loss to them because of 

 this change, but that in many respects the new arrangement will be distinctly to their advan- 

 tage. We cannot too cordially commend to our readers The Fruitman and Gardener. 



After October 20 the subscription books of The Strawberry will be in the office of The 

 Fruitman and Gardener, and all inquiries pertaining to subscription accounts should 

 be addressed to that publication at Mt. Vernon, la., in order to receive prompt attention. 



In bidding good-by to its hosts of friends. The Strawberry wishes to express the deep 

 sense of obligation it is under to those whose kind words and generous sympathies and sup- 

 port have made its publication a pleasure. That each and all of these friends may realize 

 their highest expectations in the field of strawberry production, and that long life and pros- 

 perity may be their portion, is the earnest hope of the publishers of 



THE STRAWBERRY 



