78 THE CONNECTICUT POMOLOGICAL SOCIETY. 



the bottom — FlI not tell you what those were. People in 

 passing saw the label "New York Apples." Then they went 

 over and saw those beautiful specimens of Oregon, Washing- 

 ton. Idaho and British Columbia apples, and they probably 

 said, "I guess I will grow apples out here where I can grow 

 decent ones." 



You see those people didn't analyze the situation at all, 

 but the apparent lesson to themselves. Success in the apple 

 industry lies not only in growing and selling, but also lies 

 in honest packing. If our apples were packed in boxes the 

 packer would not have the same chance to practice crooked- 

 ness in grading. 



The box package is the package which is used exclusively 

 in the West. The size of the Oregon package is 18 x 12^ x 

 10 VS, the package which is known in the market and has been 

 established. 



What are the lessons, in brief, to be learned? 



1st. High culture, pruning and spraying are essential in 

 the growing of good apples, and no one can visit the North- 

 west countr)^ without being impressed by the methods em- 

 ployed by the growers there. 



2nd. The lesson of grading with absolute rigidity and 

 uniformity, and the use of an attractive package. 



3rd. That these men, although having to send their 

 fruit 2,000 miles to reach the markets of the world, are not 

 frustrated by distance, but are going ahead making a repu- 

 tation and establishing their fruit in great consuming centers, 



4th. Thev are demonstrating the influence of enthusiasm, 

 cooperation and judicious advertising. All honor to these 

 men who are giving us this great object lesson. 



I don't believe we do half enough advertising — I am not 

 referring to the kind I saw from the car window as I was 

 coming up the Hudson and Connecticut Rivers, the billboard 

 advertising that obliterates your beautiful landscape — but such 

 legitimate and judicious advertising as will bring your apples 

 to the front. 



(The address was illustrated with many orchard scenes and a fine 

 lot of pictures taken at the national apple show. Professor Craig 



