122 THE CONNECTICUT POMOLOGICAL SOCIETY. 



The market will largely determine the variety. Don't go 

 -ahead and plant something you like individually. First, con- 

 sult your market; find out what the people want and what 

 they are willing to pay for. We have been told we ought to 

 educate the people up to a higher grade of fruit. That is all 

 right as a side line, but it is easier to supply the demand 

 already existing than to do missionary work. We ought in 

 selling to supply the demand which already exists. Give the 

 public something good when we sell, and thereby create a 

 -demand for more. In our business transactions we should 

 Iceep something in view beyond the immediate transaction we 

 are engaged in. If we sell a bushel of Ben Davis for a dol- 

 lar, our transaction ends with that sale. We have disposed 

 -of one bushel of inferior apples and killed the demand for 

 three or four bushels of something better. We must look 

 Ijeyond that transaction and make it profitable for the man 

 with whom we deal, and also make the bushel we sell now 

 create a demand for several bushels more. This demand may 

 Tdc created by satisfying the consumer. 



The question will then be considered in what method we 

 want to sell. If you wish to sell in a wholesale way; if you 

 -are removed from the market and wish to ship in carload 

 lots, you ought to have a very limited selection of varieties 

 of apples, say two or three varieties. On the other hand, if 

 you want to supply the retail trade or supply your customers 

 direct — 'which is much preferable — you want a much larger 

 selection of varieties, and, if possible, commence with the 

 earliest. In my own case, I am able to deal directly with the 

 consumer, and I have a selection of varieties from the begin- 

 ning to the end of the season. The more systematic way 

 will be to begin with the earliest varieties of fruit in the sea- 

 son — the strawberry is about the first fruit. Our method of 

 growing the strawberry is not what is known as the fancy 

 method. We have secured better results in growing them 

 by thinly matted rows. In the preparation of the soil we use 

 well fertilized clover sod. The one thing we look out for in 

 -our preparation is to remove any danger of white grub. With 



